Sogou Search: The miracle of user experience and cloud computing

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Search is an area that any Internet boss covets. Before studying the data, our inertial thinking is: Search portal is Baidu and Google, life search is love help, strong competitor is Bing.

Sogou search, is because Sogou search has a Sogou rating, I used it to see my familiar site Sogou rank is how much. This, how much a bit of game means, on this level, Sogou rating is just a toy, is the PR, to calculate the SEO effect of reference.

However, the chance, I through Alexa analysis of the Sogou rankings, compared to the Sogou and competitors, the result is surprising! In the data to speak to the results of the Internet field of Heroes, Sogou's progress can not but say is a miracle! Alexa data are as follows:

1, Sogou data is very good

In comparison with Baidu, Google and Sohu, we see:

Sogou's global Alexa rankings have been as high as 119. Sogou rankings and Baidu, Google compared to have shown a strong competitiveness. and Sogou 3.0 Online is just January 1, 2007.

2, Sogou PV is far higher than the search field of the new star Bing

In this PV comparison chart, we see that Bing is missing and the Sogou is far taller than people think.

3, Sogou traffic far more than love to help life search:

The graph tells us that if we measure by PV, Love helps life search is just "toys". Sogou has become a powerful competitor in the search field.

After being shocked by the data, I was thinking: how do you do the promotion of Sogou? In the extremely brutal search field, how to achieve a substantial breakthrough in Sogou?

First, Sohu as the second largest portal, for Sogou search growth has a certain supporting role. However, we are aware that the portal must not determine the search, this conversion rate is very low. From the company's foundation, the technology of Sohu than the liberal arts Sina in the search technology is much stronger. But success is still unattainable if the right strategy is lacking.

Second, Sogou search itself user experience is the cornerstone of search success. Completely homogeneous situation, the strong and strong. There is no special functional difference, even if the promotion ability is outstanding, also difficult to retain the user.

Therefore, sogou in the function of the obvious improvement. For example: In the video search function, Sogou provides tiny hints for TV programs. When the user inquires the TV program, "such as Happy Camp", will be displayed according to the structured data format, each period one result, will have each issue topic, attends the guest and so on information, the goal is promotes the user to inquire the television program the satisfaction and the spot rate. In the music search function, through the artificial classification to enhance the query effect, optimize on the playback, the fluency of playback is superior to Baidu.

However, it needs to be clearly understood that the Internet is not a wine, not a deep alley. Good products must have a good promotion, user experience can become the foundation of product success, but not the guarantee of product success. In the Internet Product Manager circle, the popular word: "Three products, seven promotion."

Third, the integration of Sogou input method is the key to the success of Sogou search!

A recent popular quote let me for Sogou search success strategy suddenly enlightened: Open the browser will see the Cloud (Kai-fu Lee). If you want to succeed, you must use cloud computing!

My machine is installed Sogou input method. We know that Sogou input method of the number of users has been very alarming. A few years ago, many industry predecessors in the "Occupy the desktop" use their brains. There are 2 ways to occupy the desktop: Input method and antivirus software. And we know that the fastest way to improve Alexa rankings is to use the tool bar. Relative to the Alexa need for the number of toolbars, Sogou Input method users are already very large. Input method of integration, created a Sogou search miracle! Every terminal that connects the Internet using Sogou Input method is a node of cloud computing.

However, what is the success of Sogou input method? "The User experience!" said the study.

User experience and promotion, Internet products are the success of two aspects, inseparable. and Sogou search success, reflects the great cloud computing.