Sogou Wang Xiaoquan: 2013 "mobile + Cement" mode has great potential

The mobile internet is showing growing prospects. When the old Internet company's traditional advantage revenue project growth curve began to smooth, facing the search for new growth points, mutual attack between the constant occasion, a group of mobile Internet with the growth of the application in the past one or two years of rapid growth, micro-trust users breakthrough 300 million, Mo Mo, sing fast popular.

Faced with the changes in the field of mobile Internet, the traditional Internet enterprises in the worry also began to change, Baidu CEO Robin Li even put forward the wolf sex culture, to eliminate petty bourgeoisie. The Sogou in the wave of change is changing. Sogou CEO Wang Xiaoquan Public said that the PC search market in 2-3 years will slow, in order to promote future business growth, Sogou will be in the mobile end of the introduction of richer products.

Sogou needs two lines to fight. Wang Xiaoquan said that startups generally gamble, betting on wireless. Mature big companies make profits on PCs while investing in the wireless sector. Sogou need to strengthen the ability to become more in the PC field, but also need to strengthen the layout in the wireless battlefield. On the basis of the original PC business, Sogou has launched a mobile phone input method, number pass, voice assistant, mobile phone map, such as several mobile end products.

The logic of the Sogou is that through the input method to take over the user text input, the number pass attempt to take over the user's telephone management, map take over the user location service, voice assistant take over the user's demand itself, several major products have into the ability to move the entrance, and these services once and Sogou search through, Sogou in the mobile internet layout

Talk about the future of mobile Internet in the field of view. Wang Xiaoquan that the entrepreneurial and investment areas have 3 worth of attention: 1 in the mobile Internet, search, micro-letter, such as IM, platform-type products or large companies, not suitable for small teams do, nor suitable for investment. 2 game is the fastest in the mobile internet to generate profit areas, more suitable for small team business. 3 O2O field is also worthy of investment, formerly "mouse + Cement", with the development of mobile Internet, "mobile + Cement" mode will have potential.

Mobile games will explode in 2013

Wang Xiaoquan points out that the game is the fastest in the mobile internet to generate profits in the field, more suitable for small team business. Mobile games like the Enlightenment of group buying, buy more businesses to the Internet. Mobile games will absorb a lot of entrepreneurs and more smartphone users, turn mobile users into mobile internet users, and spend more time using smartphone applications outside the phone. Mobile games will get a big break in 2013.

Wang Xiaoquan This view and 360 chairman Zhou 祎 consistent. Zhou has pointed out that the key to mobile app apps is mobile gaming, because the hands of the threshold itself is relatively low, coupled with Chinese users than foreign users more like to play games, free games + prop fees + checkpoints is a good profit model, the current mobile phone game on the eve of the explosion, mobile games will have a lot of development space.

91 Wireless CEO Hu Zemin agrees. Hu Zemin recently said the game revenue for the 91 platform in November this year was more than 35 million per cent, more than 10 times times higher than last year. Hong Feng, vice president of Millet, pointed out that this year's mobile gaming revenue scale breakthrough 5 billion has been "guaranteed", 2013 should be the growth of mobile phone game year. As mobile gaming revenues doubled, game makers grew 5 times-fold. If not a developer for overseas production, at least 5,000 gaming companies in the country are fighting for new cakes for mobile games.

Another area of Wang Xiaoquan's optimism is O2O. Wang Xiaoquan that the former is "mouse + cement", with the development of mobile Internet, "mobile + Cement" mode will have potential. and "Mobile + cement" mode of O2O application will be a large number in the field of basic necessities. For the start-up companies in the O2O field, it is important to take root and establish their core values in the vertical area.

It is reported that the current O2O field has been hot, internet giants have to cut into the inherent advantages, such as micro-letter launched the electronic membership card, Baidu, gold to map into, Sina to micro-blog, Ali through Alipay, Taobao local life and investment in Ding Ding Network layout o2o. Many start-ups have also been involved in the market. O2O is considered a gold mine in the mobile internet age.

A false boom in mobile internet

Although mobile internet is optimistic, but many applications, including micro-letters, do not find a good business model, the majority of mobile client products business model is not clear, the prospects for profit is unclear, coupled with serious product homogeneity and user stickiness is not high, investment returns are not optimistic. Ning, the founding partner of Le Bo Capital, even said that mobile internet companies are hard to be sought after.

In this respect, Wang Xiaoquan said, there is a double bubble in entrepreneurship and investment, many people to start a business, in order to invest in investment, so the mobile internet has a false prosperity. "Only when the tide is gone can we see those companies that have real value," he said. ”

Wang Xiaoquan pointed out that the mobile Internet does not exist fast or slow problems, now it is easier to see than the real mobile internet is also a more prosperous scene, but also need to calm down. As long as it is those who solve the real problem of users, but not the use of speculative attitude is valuable. There will be a lot of platform-level applications in 2013, such as micro-mail, payment, and search, which will solve the problem of access and payment for mobile internet. Weibo also has the opportunity to make its own platform, and O2O docking.

However, the mobile Internet is not a game that everyone can easily play around. Previously, Chen, chairman and CEO of Renren, pointed out that the mobile Internet is the game of it giants, leaving little opportunities for small and medium-sized startups. Wang Xiaoquan also believes that not all mobile Internet applications are suitable for entrepreneurs. In Wang Xiaoquan's view, in the Mobile Internet field, search, micro-letter, such as IM, platform-type products or large companies, is not suitable for small teams to do, nor suitable for investment.

Platform-type companies to see a few big families, Tencent, Baidu, 360 will make a difference. Wang Xiaoquan that Apple and Google have their own mobile operating systems, and that the near-field communications technology (NFC) is implanted in mobile devices, and there are many innovative applications, such as mobile payments. "Mobile payments can be very promising if they start, but the problem for Chinese companies is that the controls are too weak," he said. ”

The following is the full text of Wang Xiaoquan interview:

Tencent technology: Where are the main areas of entrepreneurship and investment in the 2013? Which companies are worth paying attention to?

A: The field of entrepreneurship and investment has 3 worth of attention: 1 in the mobile Internet, search, micro-letter, such as IM, platform-type products or large companies are not suitable for small teams to do, nor suitable for investment. 2 game is the fastest in the mobile internet to generate profits in the field, more suitable for small team business. 3 O2O field is also worthy of investment, formerly "mouse + Cement", and with the development of mobile Internet, "mobile + cement" model will have potential. But the company is going to take root in the bottom line and build its core value in the vertical area.

Platform-type companies, to see several large families, Tencent, Baidu, Sogou and 360 will have a contribution; O2O field of public comment Network is more representative of the company.

Tencent technology: Which companies are most likely to explode in 2013?

A: Weibo has the opportunity to make its own platform, and O2O docking. Apple and Google have their own mobile operating systems, which embed near-field communications technology (NFC) in mobile devices, and have many innovative applications, such as mobile payments. Mobile payments can be very promising if they start, but the problem for Chinese companies is that the controls are too weak.

Tencent Technology: 2013 The most let you sleep at night what is it?

A: I've always had a good sleep and no sleepless nights.

If the challenge for Sogou is that we need to do two lines in the PC battlefield and the wireless battlefield.

Startups generally gamble on wireless. Mature big companies are making a profit on PCs while investing in the wireless sector. Sogou as a start-up company, can be said to be the only two-line combat. In the PC we also face a big market, we need both in the PC to strengthen the ability to become, and need to strengthen the layout in the wireless battlefield, two lines of combat.

Tencent Technology: The development of mobile Internet These two years is faster or slower than your expectations? Why?

A: I don't think there is a problem of fast or slow, which is basically consistent with my understanding. But because there is a double bubble in entrepreneurship and investment, many people venture for entrepreneurship, investment in order to invest, so the mobile internet has a false prosperity, only the tide receded, to see those who have real value of the company. What we now see more easily is a more prosperous picture than the real mobile internet, so we need to settle down.

Tencent technology: In the past year, what mobile applications to make your eyes bright?

A: I think those are valuable in solving users ' real problems, not using speculative attitudes. 2012 Let my eyes a bright is Lakara, although it may be more cement to do some, mobile phones do less, but really cut into the user's real payment needs.

Tencent technology: What do you think will happen in the mobile internet field in 2013 years?

A: I think there will be changes in 3 places. 1 mobile games will explode. As the Enlightenment of group buying, so that more businesses online. Mobile games will absorb a lot of entrepreneurs and more smartphone users, turning mobile users into mobile internet users and spending more time using smartphones outside of the phone.

2 Platform-level applications, such as micro-trust, payment, search and so on, will solve the problem of access and payment of mobile internet.

3 "mobile + Cement" mode of O2O application will be a large number in the field of shelter.