Soho Pan Shiyi: How to chase the Internet this "goblin"

50 and know the destiny.

Pan Shiyi, standing at the 50 pass, rides the internet's fitness bike very fast. In his view, the only way out is to learn from the new people, don't talk to himself that they do not understand the old tune.

In early 2015, he frequently visited Internet companies, even speaking inside the company, to transform Soho into an internet company.

When visiting each company, he carefully studied each other's products or business, also proudly introduced Soho convenient direct drinking water, and even took a sincere attitude to invite each other to experience Soho 3Q project.

The internet is like a leprechaun.

Unlike many of today's cooler entrepreneurs, Pan Shiyi is happy to show himself and increase his personal value. Whether it is on the micro-blog on the display of fitness running, or the attention of PM2.5, and even the recent emergence of the internet, all let people continue to guess came.

As early as 1988, Pan Shiyi to the United States, he said: "The next decade in the world by the impact of the Internet must be very large, do not understand we have to learn." "In the summer of 2014, he went to the United States for two months, and visited Apple and Facebook with a lot of emotion." He even said in his microblog that the internet was as attractive to her as the "Goblin". Come near to realize her charm.

Pan Shiyi also appeared in a closed-door meeting at the World Internet Conference in 2014, and delivered a keynote speech emphasizing the "Internet as the future" view that seizing the Internet is the future. "The New World order in the future is based on the internet." ”

Today, Pan Shiyi has been visiting smart hardware and internet companies. The only standard to be determined by colleagues in Soho China's promotion Department for his one by one visit to tenants is internet companies.

Chun on Weibo, "Pan Shiyi like the head of the frequent inspection of the internet companies, he wants to do?" Is it Sima? Please Ren Zhiqiang comrades to pay attention to. Pan Shiyi's answer is to visit the tenant, and learn the Internet by the way.

But Ren Zhiqiang, who is a housing firm, does not approve of the transition to the Internet. In Ren Zhiqiang's view, "China has a population of 1.3 billion, and if the annual demand for 1% increases is 13 million." This is the basic demand of the house. ”

Ren Zhiqiang's remark was considered by Pan Shiyi as an old monk chanting, and was read for 15 years. "Now developers should think about how to make full use of the built house, the so-called transformation is to improve efficiency, cost savings, reduce intermediate links, to provide better services for the community, rather than simply to ' embrace ' the Internet or ' subversion ' of traditional industries." ”

And Ren Zhiqiang is blunt, real estate business is not moving, the direction of the Internet is moving, so do not put the Internet functions are transplanted in real estate, this is the most stupid. In the final analysis, the Internet is to make people lazy.

No matter what others say, Pan Shiyi is bent on transforming, resolutely chasing the internet this "goblin".

Whether it's visiting the Chenhao of touch technology, working on a hammer cell phone, or visiting a lily net, seeing software, models, big data that specializes in making friends, or studying internet fitness companies ' cool-play tribe ' products, jump rope, or study peer-to-peer lending processes Pan Shiyi has fully demonstrated his curiosity and learning attitude towards Internet company products and services.

And talking about the reasons for learning from internet companies, Pan said that these companies may have failed some of the success, or even 70%, but as long as there are several companies can be successful, our world will change fundamentally. Today it seems that the most profitable is the bank, and in 5 years, the bank will be the same as today's steel and coal industry, a great impact. In 5 years and 10 years, China will rely on the Internet, and all walks of life will have the most fundamental changes. In his view, even talk about the marriage can be moved to the Internet, what can not the Internet?

Soho Internet Road

For Soho and Pan Shiyi, "net" may be another big change after the "Sell sublet" transformation.

Back in 2011, Pan Shiyi to try and Sina live cooperation, online auction house, and on the micro-blog announced rental platform on the line, he even said, to all the listings on the internet to sell, because this allows customers to understand more information, the price of the property to the customer completely, Establish and develop healthy pricing mechanisms with publicly transparent information.

Later, in 2012, Pan Shiyi announced Soho China's transition from "development-sales" to "development-hold", and said that in 2015 the company's earnings would come mainly from rental income, which would exceed 4 billion yuan a year in 2017. In fact, in the first half of 2014, only 3.45% of Soho China's operating income was from rental income. It is a long and arduous task to achieve this goal.

At the same time, 2014-year property market overall downward, the real estate industry into a downturn, all walks of life to the "Internet" to seek change, Soho deep Internet test water is imperative.

High cost and go to inventory, has been the real estate of the two major "pain points." This is also pan Shiyi has always been concerned about the problem: "We say that the traditional industries, are inefficient and expensive industries." Through the Internet, the cost will be greatly reduced, digestion efficiency improved. "Residential developers have also figured out how to use the O2O model to take advantage of the house. The car platform considers whether the car can be used. Now the United States by sharing the economy, the rental of private aircraft is very successful. Can I use every square metre of office?

The entrepreneurial environment in the United States is very open and equal, many entrepreneurial internet companies get together, share with each other, without the slightest bureaucracy, all people are free to communicate and share with strangers, play games, drink coffee, do sports and so on.

All these give the inspiration of Pan Shiyi's transformation, he thinks, China also needs such environment, let entrepreneurial Internet enterprise can gather together, discuss the possibility of cooperation, carry out cross-border cooperation, or can often gather together. As a result, he quickly planned the O2O short-term rental office space Soho 3Q Project.

Internal entrepreneurship

In the process of visiting Wangjing Soho, Pan Shiyi said blushes, more than 75% of the tenants are Internet enterprises, and in the previous, the same building inside, 20% of the enterprises belong to the same industry, is extremely rare.

For Internet enterprises, especially startups, the internet changes too fast, it needs to save all the time, and flexible adjustment team. In the two Tiger CEO Yiao Huan's vision, the office is best not to worry about water and electricity, decoration, and so on, and can be flexible to grasp the lease time, first do the project, whether the pilot project can be successful, if 3 months, the project is big, you can move into the large office, if failed, you do not waste too much time and energy

SOHO 3Q project is to cut into this mainly short-term office leasing and personalized rental market.

Users only need to log on to Soho 3Q's official website, they are free to choose the time and size of renting an office, can only rent one weeks or one months, a desk or a room, payment confirmation, only with mobile phone and personal computer can go directly to the office. And today's popular service-style office is different, SOHO 3Q will all the links moved to the Internet, is offline and online two-way combination, from the choice of rooms, booking, contract to payment transactions, each link can be completed through the official website or mobile phone app.

Because in Pan Shiyi's view, this is a matter of two birds with one stone. First, we can use the advantages of Soho for many years to integrate resources together, and explore more possibilities in cross-border cooperation. Second, the empty time to bring to the party, drink coffee, play games, running, participate in various offline activities, face-to-face communication under the line, why not?

He has even stressed that it is important to set up a desk for yourself in the 3Q project so that you can learn and work at any time. "Sharing is the essence of the spirit of the Internet. No matter what kind of internet companies are doing everything possible to put people's words, artwork, transaction data, etc. to the public. And sharing is not only online, but also offline.

Soho 3Q is not just an internet company, it should be a big gathering of various enterprises, these companies can serve each other, there is a need to invest, have to do the investment, and the middle side, and each other's customers, are together, the overall value can come out, if they are open the site, or are kai-fu Lee Xiaoping and other investors, There is no market, competition between each other, certainly cannot succeed. Business is to have a food chain in order to succeed. Any single incubator, High-tech, service class, will not be successful. "Pan said.

During the operation of the project, Pan Shiyi found that the demand of Internet companies is very specific, may be some designers do not think, so it is necessary to launch the project, and then according to the needs of the Internet start-up companies to adapt slowly. Even in the last 1 seconds of the project's launch, Pan Shiyi turned the 6-storey original decision into a 3-storey. Because in his opinion, the internet changes too fast, must consider the demand and then promote. The project will then expand from the current 6000 square meters to more than 30,000 square meters.

Advice to entrepreneurs

In the process of pan Shiyi, the Internet companies most of the visit as a successful entrepreneur to guide, but also more than one entrepreneur asked Pan Shiyi for his business to give more advice.

Pan Shiyi with his own experience to give two suggestions, one is to be bold, the second is to have logic.

"Dare to big, do not be afraid, when we start a business, resign the sea, not successful may be when the migrant workers." Now such a good condition, there are Xiaoping such angel investors, or to dare to take risks, can bear much risk, not to come back again. The touch-controlled technology of the Chenhao and the Wang of the United States, are entrepreneurial how many times, how many times failed. Do not be afraid of failure, any careful, various risks are taken into account, then to do white-collar. Pan Shiyi said bluntly.

Secondly, the logical relationship should be considered well. He illustrates this by focusing on PM2.5 on Weibo. "Before saying PM2.5, how many manufacturers let me to endorse, I refused, once I endorse the air purifier, confiscated how much money, but others will say behind my back I have the purpose, let oneself expose PM2.5 behavior become unjust, thought announced is for endorsement, but I did not in the air purification has taken others a penny of the benefits. If you do air purifier, it is necessary to separate detection and governance, otherwise it will be unjust. The only way to move forward is to ensure fairness. In the event of a conflict, the enterprise is no longer moving forward. ”

Pan Shiyi insisted on his own entrepreneurial philosophy, with a bold mentality, the use of Internet thinking to recreate Soho China, and try to influence the real estate industry. The Times of the train still fast forward, Pan Shiyi is speeding to chase the Internet, "Goblin."

(Responsible editor: Mengyishan)