Sohu beyond Sina to entrepreneurs two inspiration

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Originally thought Sohu will in 2008 a quarter, with a weak advantage to put more than Sina. Unexpectedly, the first quarter of 2008, Sohu incredibly "Great Leap Forward" way, Sina "far" left behind. As Sohu's once a son, has been firmly believe that there will be such a day, however, when this day came, found that Sohu still gave us a big surprise.

Sohu in the industry has been known as the "Millennium Dick", however, I always think that Sohu is a worthy of a respectable dick. Because in the Portal field, Sina's impression is invincible, in the face of a seemingly invincible opponent, NetEase gorgeous turned, only Sohu has been holding down, this is what kind of courage?

There is not much meaning in a simple salute, and it will help us to experience more things from it.

Revelation One: Entrepreneurs should pay attention to equity concentration

Focus can be concentrated in one hand, or in the hands of a team, but must be controlled in the hands of entrepreneurs. As the creator of the enterprise, the entrepreneur will treat the enterprise as his own child, and the loyalty and sense of responsibility of the enterprise are incomparable with others. When equity, or decision-making power, is concentrated in the hands of entrepreneurs, it is easier to make decisions that are beneficial to the long-term interests of the business, rather than being trapped by short-term goals as professional managers do to keep their jobs.

Sina in this regard is a complete negative example, the stock rights dispersed, professional managers can not meet the interests of all aspects, the best way is to not harm the interests of all parties, but the price is not to create the greatest benefits for all parties. Reverse view of the development of a relatively good enterprise, such as Sohu, such as NetEase, such as Alibaba, are all concentrated in the hands of entrepreneurs.

In the process of enterprise development, especially after several rounds of financing, entrepreneurs want to have more shares, it is really difficult. Often in order to solve the enterprise's life and death problems, entrepreneurs have to make the hands of the stock is constantly diluted, even to the end, even their own were swept out. This requires entrepreneurs themselves in the process of development, do not lose their own, weighing short-term interests and long-term interests, may wish to read more about Sohu and Alibaba's development experience, a lot of experience.

Revelation two: To be in danger, constantly layout new business

In the wireless business when the most popular, Sohu is the first to see the potential problem of wireless business, and in the game and search business lines in advance layout. In the face of questioning, Sohu has been insisting, with enough patience to adhere to. Now that the game has come to fruition, the search has not seen the hope, but this continuous layout of the way, who can predict the future will not be in a certain area to achieve results?

On the other, Sina, the game tried, search tried, E-commerce also tried, the initial momentum also made a vivid, but later? The joint venture of the game company seems to be gone, Iask seems also not to utter a reply, a pat net early sold to Alibaba and was turned off, only try, did not insist, this is not compared to monkeys break corn, Monkeys at least see the bigger corn to put down their hands of corn, and Sina is a did not break down on the run.

When an enterprise is founded, the most common situation is that there is only one business model, and the layout of the surrounding business is not paid attention to. It should be noted that any business model has its own life cycle, especially at the current stage of the country, all aspects of policies and conditions are not particularly mature, it is easy for some external reasons, and lead to the whole industry ups and downs, such as the past wireless services, the recent video site. China's small and medium-sized enterprises are generally short of life, and to a large extent, some short-sighted entrepreneurs, even the idea of a vote to go, do not consider long-term development.

Finally, to sum up, the above two aspects, if the combined look, in fact, there is a causal relationship. If the equity is not concentrated, it may be difficult to do the layout of the new business. Just like Alibaba, if the equity is not concentrated, if Ma Yun is just a professional manager, do not know in the creation of Taobao, will spend much energy to convince the board, and can not be persuaded is two different things. Sohu in a period of time, in the stock price downturn, Zhang Chaoyang also had some yield, but after all, the stake in his hand has enough weight, so he survived.

Adhere to the concentration of equity, continuous layout, patient layout, with all entrepreneurs.