Sohu Excavation Bokhary Data age

Recently, "Sohu World" marketing conference held in Beijing. With the theme of "influence, movement and data digital marketing", the conference entrepreneurs, marketing experts and advertising professionals have conducted in-depth research on the future development trend of network marketing industry, while Sohu's media influence, mobile and large data field have attracted many attentions.

Continue to build Sohu Portal influence is Sohu Company's joint president and chief operating Officer Wang Speech one of the main issues, "We are in a time of great change, the influence of network media is particularly prominent, with the open, interactive public opinion environment, unique rich expression of expression, responsible for the authoritative credibility and the most complete user coverage, The network media is increasingly becoming the most important platform to unite the consensus of change, influence the mainstream people of China and lead the times. Wang said.

In the emphasis on building media influence at the same time, Sohu launched a new slogan "Sohu News First known", advertising is also a large range of major cities in the country at the airport, outdoor full launch. It is reported that Sohu new slogan "Prophet" means Sohu News client to obtain news quickly, and "prophet" also contains wisdom, forward-looking means, slogan at the same time in the "Tao" of the level of emphasis on Sohu media insight and enlightenment and transmission of knowledge, methods, theories, nature, roads, morals, rules and so on. Recently, the traditional portal pattern is undergoing a far-reaching change, the major internet giants focus on the adjustment of the portal business, including organizational restructuring and extensive revision.

Sohu in this context to further strengthen the portal strength, in the past year, not only to recruit a large number of traditional media talent to join the international most advanced news ideas into the Sohu News department, the major plate for the deep reconstruction, excellent coverage of the 18, the London Olympics and other major news events, Make Sohu news quality and influence steadily improve. At the same time, Sohu deep vertical field, in the automotive, real estate and other fields to provide more localized information and services to meet market segments of the user needs.

In this "information fragmentation" era, it is more necessary to have a responsible, influential media to assume the role of "the guardian of the news value." Sohu Company vice president, Sohu chief editor and Sohu Video Coo Chun said.

According to the November 2012 monitoring data, Sohu's PC Internet monthly coverage reached 441 million people, the monthly internet coverage of 93%. With a series of outstanding events reported in 2012, Sohu News Center, fashion, sports, finance, military, culture and other important channels to achieve a large or even more than twice times the increase in traffic.

In the force of content, shaping the impact of the same time, Sohu Power mobile internet and large data mining. It is understood that the "prophet" in the new slogan Sohu refers to the natural with fast arrival of the mobile Internet, in the Mobile internet field, Sohu News client and the mobile phone Sohu, especially Sohu News client, take the open platform model, the current installed capacity of nearly 60 million, daily active volume of more than 14 million, Entered more than 130 publications, the number of subscriptions reached 160 million, become the largest mobile media platform, while the mobile phone Sohu daily average of PV6 billion, daily average UV5500 million.

In addition, Sohu is exploring the nuggets in the big Data era. It was revealed that Sohu has built a large data platform based on cloud computing, the data assets of its comprehensive access to integration, through the portal, search, browser, games, wireless and other services brought by at least 900 million monthly user data assets, to understand and analyze the habits and preferences of Chinese Internet users to help customers achieve accurate delivery. Commercial newspaper reporter Wu Chenguang