Sohu Mobile end customers over billion mobile internet layout molding

⊙ journalist Win Ting 0 editor Ranchi

Sohu in the Mobile Internet conference held yesterday announced that Sohu, including Sohu News client, mobile phone Sohu, such as mobile media around the layout of the product has accumulated hundreds of millions of users. The Sohu News client has obtained nearly 60 million installation activation quantity, the subscription platform on-line publication more than 130, the total subscription quantity exceeded 160 million, became China's biggest mobile media platform. Sohu CEO Charles Zhang pointed out that Sohu news clients and mobile phone Sohu has a larger user size, this is Sohu mobile Internet strategy of exerting force point.

By the end of 2012, China Mobile's internet market will reach 150 billion, with more than 500 million mobile internet users, according to the latest "2012-2014 China Mobile Internet Forecast", published by the database of Analysys industry.

At present, the application platform of mobile Internet has become a trend. At the Sohu Mobile Internet Conference held yesterday, participants put forward to micro-bo, micro-letter as the representative of the social platform, Taobao as the representative of the electric platform, to Sohu News client as the representative of the media platform has become a subdivision of the field of representatives, the major Internet taps have basically established their own advantages of the site.

According to the introduction, Sohu has more than 20 mobile phone manufacturers in the past year to reach cooperation. Data show that the current Sohu News client 25% installed capacity from the manufacturer's cooperation, including Samsung, Huawei, Apple three brands of smartphones occupy 21%, 21% and 17% of the user share.

Sohu's strategic deployment in the field of mobile media is also gradually clear. According to Sohu product related responsible person, to Sohu News client pilotage, mobile phone Sohu, micro video, Sohu Weibo and other products are in accordance with their respective functional positioning of the steady advance, Sohu Mobile Internet media layout has been formed.