Sohu officially announced the London Olympic report plan, Sohu News client and mobile phone Sohu "Gemini" with

Market triggers new business opportunities

According to CNNIC data, as of the end of June, mobile internet users reached 388 million, the first mobile phone to surpass desktop computer became the first big Internet terminal. Another data show that news information will be the most rigid mobile end-user demand, the demand for news users accounted for 80%. During the Olympic Games, 56% of users will be able to access the relevant information via mobile phones, and 45% of users will be able to watch the event through mobile terminals.

There is no doubt that mobile terminals are changing the way people watch online, during the Olympic Games, through the hands of the smartphone or ipad and other tablets to instantly view the Olympic Games, will become the main Olympic audience behavior.

News shows that the London Olympic Committee has released its own two London 2012 Olympic Games official applications, respectively, the London 2012 Olympic Games and the London 2012 Olympic Games Guide, this is the Olympic Games officially launched the first mobile platform Olympic products. The BBC and NBC, the media giant, have launched the Olympic Games for the Olympics, with the main features including event coverage, athlete data, live content, social sharing, personalized subscriptions, etc.

Sohu New Introduction

The footsteps of international giants have also detonated the enthusiasm of domestic internet manufacturers, which have taken the London Olympics as a new battleground for looting. Recently, Sohu officially launched the London Olympic report offensive, in the mobile platform aspect, Sohu takes the app as the entrance "the Sohu News client" and takes the browser as the entrance "the handset Sohu" Gemini star configuration, to the race information, the handset newspaper pushes, the schedule reminder, the video on demand and so on many forms presents to the Netizen.

Experts said that because of the time difference, according to the Chinese schedule and family life habits, the timing of the TV and PC terminal is not very convenient to watch, and the unique functionality of the mobile phone is revealed no doubt. At the same time, due to language habits and other reasons, leaving the space for domestic internet manufacturers is very large, the key to see who can seize the opportunity.

This is also the main reason for Sohu's efforts to build a seamless connection between PC and mobile platform. At the mobile terminal, Sohu Mobile Olympic "Gemini" platform by the Sohu News client behalf of the app platform and mobile phone Sohu representative of the WAP platform, in addition to the same time with the portal to promote real-time graphics and video content updates, but also to launch an additional two for different groups of "Olympic custom version of the app", Remind users of the latest event information, the results of the game.

Huge user base

At present, Sohu News client total installed user capacity of up to 23 million, daily active users up to 6 million. Sohu News client has the push, subscribe and other functions, can be the first time to present the Olympic news to netizens. In addition, Sohu News client has launched for the London Olympics magazine "Special Olympics" and "Panoramic Olympic pictorial", the Olympic Games will also launch the Olympic ad hoc edition.

The mobile phone Sohu as the authoritative Mobile information platform, daily coverage of 18 million users, has been fully adopted HTML5 technology, and WebApp as the focus for the Olympic content to make elaborate preparations. Including the rapid delivery of the event newsletter, info data seamless access, the gold medal of the immediate update, the flow of live and text, the accurate delivery of the match results. In the video, in addition to the demand for the London Olympic opening ceremony, the closing ceremony and the video of the event, a series of homemade columns for the London Olympics, such as "The West Tour London", "the early Olympic News", "front behind", "the story behind the Olympics", "decoding the Olympics" will also be broadcast on the mobile phone Sohu platform.

At the same time, mobile Sohu also specializes in the development of the name "Sohu Olympics 2012" app, by then, the app and Sohu News client will also become Sohu Mobile platform's killer, from the most complete, the freshest information to the game video to homemade video, and then to the latest Olympic content push, Sohu Mobile end products can meet the needs of users. In addition, a comprehensive transplant connected to the Olympic Committee's internal information system, "Sohu Olympic Games Information System", so that users can enjoy any platform of professionals, media treatment.