Sohu pioneering state: 3G Portal CMO Zhang leaving business

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This is the fourth issue of Sohu pioneering State series article. This issue of the characters is just left the 3G portal CMO (Chief Marketing officer) Zhang Yi (min) 翚 (Hui), the original Sohu Sales department of the National Channel Center General manager.

Former biography: Sohu National sales Champion

Min 翚 is an old Sohu, with a small beard, in Sohu for ten years. 2000, graduated from the computer major in Zhongshan University to Beijing to join Chinaren as President Assistant, mainly and Wang Xiaoquan, Xu Chang and other people communicate product details and instructions, and then report to Chen.

July 2000 joined chinaren,9 month Chinaren by Sohu Acquisition, October to report to Sohu. 2003 became Sohu National Sales champion, transformation Sales management, 2007 as Sohu Sales Department of the National Channel Center General manager, Sohu Sales team become one of the core staff.

Absolutely a good sales, 13 Internet + mobile Internet industry experience, product planning from the top Internet marketers, this person is the most frightening.

Experience Sohu from the beginning of the start-up to bring sales of more than 1.5 billion of the team, this experience is far from being.

When I was in Sohu it, Min 翚 's team brought it sales ads, so the internal relationship is quite harmonious.

November 2010 joined the 3G portal, as the chief Marketing Officer, responsible for the national sales and related technology, content, market work.

A 10-year old employee left Sohu, why I asked him yesterday. He said, to be honest, there are some professional ceilings, and more importantly, he has an impulse to try the mobile Internet and some vision for startups.

This life: Leave the 3G portal before listing

Listen to Min 翚 said this paragraph some of the experience, I have been hesitant how to express will be more accurate, without hurting the outside of himself, and 3G portal evaluation.

3G Portal parent company Long State Digital just listed, but on the eve of listing, Min 翚 handled the separation formalities. This is not understandable from the commonsense.

What does it mean to be a cmo,o-level executive and leave the company before it goes public? Or is there a better platform?

Now the 3G portal has also been listed successfully, but it has nothing to do with him. This may be a lesson for professional managers.

Summarize the reasons why he left the 3G portal before listing: 1. The target concept is different, that the simple browser media is not the future of mobile marketing trends. 2, do not recognize the company's culture; 3, do not know to be listed.

Speaking of the 3rd, he smiled, I feel a little bitter, a bit unscientific.

At least a company's O-level executives, the company listed things, CMO has not known, asked the executive said the listing is more difficult. Of course, I personally do not want a person who has left to speak too much of their own company internal contradictions, right, anyway has passed.

Probably retell some of the reasons for this wry smile.

At the beginning, Zhang joined the 3G portal, from large companies to start-up companies, wealth has long been free, more pursuit of the common sense of entrepreneurs, in view of this idea, in the President of the west of the invitation, Zhang joined the 3G portal, responsible for the overall advertising sales.

Now listed is the parent company long State Digital, brand advertising revenue to take the proportion of income is not high, mainly through paid applications and high-quality themes, the application of advanced function purchase, various forms of advertising, as well as users of the acquisition of literature content.

The paradox is that later CMO's permissions are limited to the media business 3G portal, the Go Platform series sales channels open to another COO, but not open to CMO, but the KPI continues to increase, smart people know that the media form of advertising sales will be more and more narrow.

The team is shrinking, the authority is shrinking, and the role is becoming the manager role from the beginning of the ideal co-founder.

Overly idealistic design, shrinking traditional business, and the disappearance of identity, may be the cause of all unhappiness.

State digital recently moved to the Galaxy Soho, has not formally handled the Zhang found that no longer has its own station.

4 days before the listing, Zhang left, without taking a penny option. In his words, the more draconian options policy had to be abandoned.

The future: Independent entrepreneurship, collection and movement has been tens of millions of investment

After leaving, Zhang decided to start his own business, all the experience and unhappiness will become entrepreneurial experience. His new company is called a collection of mobile, now has been the million-Yuan angel investment.

Zhang is an expert at integrating resources, contacts and clients. I asked him what was the strongest, and he said it was client resources.

With customer resources, to integrate mobile channels, through ideas and programs, to complete the marketing of customers, this is the first thing to do to move.

According to his description, the collection will be integrated from the media, news clients, mobile video, micro-credit marketing, all kinds of star applications, such as mobile star marketing resources, brand customers docking.

This is actually a reproduction of his 13 experience. Marketing Circle also pay attention to brush face and resource accumulation, video field of senior executives are basically Sohu, even since the media is Sohu department Ah, this channel integration is clearly not difficult. The difficulty lies in the O2O new project he is preparing to hatch.

Specific products have not yet developed, estimated early next year out, so there is no way to describe, according to his idea, is to let more young users through this mobile product experience to the ground shopping malls shopping pleasure.

That's the challenge.

Sales of five elements: wood fire and fire soil

In the face of such a sales strongman, I did not do sales of the media practitioners, as admirers, to help you set up some of his sales experience, wood fire and earth, is indeed a set of AH. Let's have a good feeling.

King: To have the desire and goal, is to make money, or to make friends, or earn a sense of achievement, do sales must have a goal.

Wood: To have time management, cultivate a good mentality, with a customer may need six months to have a single, good mentality is more important.

Water: To learn emotional management, resist repression. Good as water.

Fire: To know how to pack their own, to obtain the customer's understanding, and then to please each other, and finally gain trust, this is the sales of three stages.

Earth: To down-to-earth, mature business, understand products, comb good internal relations, summed up all kinds of resources.