Sohu Power "Media distributor" false path smartphone manufacturers "preconceived"

Analysts pointed out that with the outbreak of mobile interconnection, Sohu to use mobile phone platform to create a media publishing industry, "Day Cat Mall"

Newspaper reporter He Jun

In the Cuikulaxiu tide of electricity, Sohu is no doubt the portal site in the "fixed force" the highest, in Tencent, NetEase, Sina, Baidu in the Red Sea ups and downs, Sohu has been stride.

However, Sohu after all still "water". In the December 27 of Sohu Mobile Internet Media Partners Annual meeting, a long time not publicly unveiled Zhang's rare appearance. According to Sohu insiders to the securities daily, "you can feel that Zhang is very attached to this activity, because he has not attended such activities for a long time." So, Charles Zhang's appearance, indicating that Sohu will have what kind of big move?

Sohu enters "Media electric quotient"

Years ago, Sina, Sohu in the content is inch, with the Sina boss position of the final recognition, Sohu also turned to the game, video and other areas of diversification of development.

However, Zhang Chaoyang in this meeting, once again issued a "from the media cut, big do Sohu News" Hao Yan.

Is Sohu going to start the war again in the news position? Both, and not. Say "No", because Charles Zhang should do is "Sohu News client". Say "yes", because the mobile internet era, mobile phones in the fast replacement of the PC side, for all portals, the Second World War is inevitable.

"What can Sohu do when the mobile internet breaks out?" Of course, embrace, embrace the way must consider the core competitiveness. Sohu as one of the most important media in China's Internet, we must first of all is the media. So we are now from the media into, big do Sohu news, Zhang said.

However, an analyst who declined to be named said to the securities daily: "Sohu is more than a" big news ", rather than" big platform ", the Sohu News client to create a media industry" Day Cat Mall. " ”

Public information display, Sohu News client has attracted including CCTV financial channel, "People's Daily", "Reference News", "Southern Weekend", "Caijing" (blog, micro-blog), "story", "readers" and many other well-known media stationed. "CCTV finance", "Reference News" subscription volume of more than 5 million, "People's daily" subscriptions more than 3 million, "Youth Digest" close to 3 million, these data has exceeded the media circulation.

"Thanks to many media partners, I hope you can reach tens users through Sohu mobile phone platform." Hope that the future for Sohu, but also for everyone to bring substantial benefits. The development of the Internet for so many years to prove a point: as long as the user, making money is the right thing to do, "Zhang said."

The independent tide must occupy the channel first

So how can you maximize your own users? A large number of well-known brands only the Cat "cat" is the first, cover because the cat has no one can enemy traffic. Sohu wants to become the media industry cat, the key to its right to speak is the flow.

In this respect, Sohu Mobile New Media Center General manager Ye Jianxiong said, Sohu News client surpasses NetEase's secret place in last year to sign down the manufacturer, HTC, Huawei, ZTE, Nokia and so on the factory pre-installed the Sohu News client, does not need the user to download again, this first is a doorsill. Second, NetEase, Tencent News clients are very good, but only to move the PC content to mobile phones, and Sohu News client not only to provide content on the PC, or an aggregation platform, you can see "readers", "story", "People's Daily" ... This may be the biggest difference from other competitors.