Sohu Project won 80 million investment or related to mobile video

Sohu has been promoting internal project entrepreneurship for the last two years, mainly focusing on mobile internet. The project is rumored to invest in the way Sohu and outside VC 80 million yuan joint injection, there may be a mobile phone to see the application of short video, called Wildfire video.

The exact version of the news is not confirmed by the relevant people, is still gossip, may not be wildfire video, so please give your readers a moment of patience.

Recently the video industry has started to get hot again. Suddenly as a night spring breeze, thousand trees million pear blossom. Archie Art of the PPS, Sohu Video transmission to collect pplive.

Of course, this is not without the various infighting between the company and the court inside the drama of Dog Blood. The video industry has suddenly replaced other industries as a popular industry, why.

Big companies began to collect nets, small sites began to sell their own. Investors to the current set, can be listed in the packaging, not listed packaging to find backers, together to the Nasdaq.

In the past, everyone is keen on the web side of video playback, but now suddenly do not say. Everyone changed to say mobile end of the data, no way ah, this is a big trend, if you still keep the web end, it is hopeless.

Archie Art and PPS together are also interpreted as web-side + client + Mobile end of the combination. Telling a story now requires a multiple-screen layout.

Let's take a look at some of the data that the video site is moving.

Youku: As of March 2013, Youku Mobile video playback volume 150 million, day independent access to users 20 million, per capita daily access time of 70 minutes, monthly coverage of 100 million users.

Sohu Video: Sohu executives in the earnings meeting said mobile traffic accounted for 30% of Sohu video traffic, and revealed that from the third quarter of this year, will start to the mobile video business to cash out.

Archie Art: Up to now its mobile end of the monthly total number of users has been close to 200 million, this number than the same period last year, more than 4 times times, mobile traffic has accounted for the total flow of 37%, will accelerate the commercialization of mobile terminals.

PPS: As of March 2013, PPS mobile end users total 150 million, monthly playback volume of 1.3 billion, month active users more than 50 million.

PPLive: The total installation amount is over 140 million, the mobile terminal traffic occupies 30% of the total flow, and the monthly active user breaks through 50 million.

Several old PC-based video sites in the recent High-profile mobile client to the disclosure, this is not accidental, this is the trend of mobile Internet after the inevitable trends. The above data must have moisture. Please be aware of this.

Users watch the behavior and the path changes to the video site is also very painful. The reasons are as follows:

One, most PC-based video sites have not yet reaped a bumper harvest, but now have to walk on several legs. The PC-side success has yet to be proven, even if it is listed as Youku, and is currently in a loss state. For the card position, the video manufacturer must have the card bit to move the end. This is the end of the shift, your mobile side of the growth, may be your desktop side atrophy, or your competitor growth, it must have eaten your share. Self-revolution and time race card bit mobile end, become the theme of video sites.

Second, the mobile end to see large films, watching TV dramas, features similar, but also with the same as the PC end classification. This is actually the content of the PC-side moved to the intelligent terminal, in the case of limited traffic, such practices are bound to inhibit the development of mobile video. Users will be on the commute road to brush the text version of the microblog and news, but will not be stupid to brush a 90-minute movie. It is estimated that video site mobile end access is mostly from WiFi. Traffic fee and network speed will restrict the development of mobile video.

Looks like there's a chance.

Back to the beginning of this article gossip mentions the wildfire video.

We went to download wildfire videos to experience it. Basic feeling:

Contrary to traditional video-mobile-end practices, wildfire video will be the most suitable for users to see the short video content on the phone. Video time in 3 minutes, can be downloaded offline, very suitable for the toilet, subway, boring and other people's time to watch these fragments. In addition, the full gesture operation of the wildfire also made my eyes bright, and also with a readily shared social gene.

Is there a prospect for short video applications?

There is no future depending on whether the product can occupy the user's time. In the absence of WiFi network environment, short video applications are actually very suitable for viewing. In other words, this kind of application has the opportunity to occupy the user's fragmented time.

We can cite a news client example, the current portal news client competition is very fierce, but those who translate PC version of the news is far behind the practice.

We are not sure whether the 80 million investment in the beginning of the article is a wildfire video, if it is, the origin of the rich second-generation, in the channel, brand and content far more than grassroots entrepreneurship to have an advantage. If not, please forward this article to the investors at speed.

If the small have learned the truth of the rumor, they will be the first time in the media to publish.