Sohu to create a new "mobile Media platform"

CCTV Financial channel director Guo in the last one months of 2012 went to three times Sohu, as the first in Sohu news client settled in the television media, CCTV financial news client on-line first week by virtue of Hot event subscription volume breakthrough million, currently has more than 5.5 million users, Guo estimated, Will break 10 million in the near future.

As China's largest circulation of the daily, "reference news" into the Sohu news client two months has been 5.21 million subscribers to pay attention, in the newspaper category ranked in the first place. At present, many media in Sohu news platform subscriptions have exceeded the offline.

Sohu is creating a new media distribution channel platform for mobile phones, trying to become a lot of print media to the mobile channel transformation of the main channel-Sohu platform allows the media to transplant ads to the new platform. In fact, Sohu will also introduce UGC mode in news clients, open blogs, media and the hot topics from Weibo, including Sina Weibo, Sohu Weibo and Tencent Micro blog.

Sohu Vice President Fang said this is a destructive construction, that is, to break the previous distribution channels, to re-establish the media advertising system.

As the fastest-growing Internet company in the past five years, Sohu's turnover has increased from 100 million to 1 billion dollars. And in the mobile strategic layout let Charles Zhang Sohu News client project, in Sina Weibo and Tencent micro-letter rise of the situation, Sohu hope to be able to "news" This netizen mobile Internet basic demand on the corner overtaking, and Sina and Tencent in the mobile internet rival.

Mobile Media Platform

Sohu News client has received nearly 60 million installation activation, the current subscription platform online publications more than 130, total subscriptions exceeded 160 million, the number of these indicators is still growing.

Over the past year, Sohu has cooperated with more than 20 handset manufacturers and has been cooperating with more than 20 mainstream Android app stores to develop news clients quickly. At present, Sohu News client 25% installed capacity from the manufacturer's cooperation, including Samsung, Huawei, Apple three brands of smartphones occupy 21%, 21%, 17% of the user share.

Sohu News Client in product technology breakthrough is not only in the industry pioneered the "News + reading" mode, but also the first realization of the "Live + sharing + audio-visual" function, the real realization of the "full media" of the platform function. Apple App Store just released the top 100 recommended applications, Sohu News client ranked among them, as the only news class application.

Currently, more than 14 million smartphone users in the Sohu news client reading news, active users on average 14.5 minutes online, total subscriptions 160 million, daily browsing more than 180 million, and daily new activation of users around 240,000, the equivalent of 2.77 new per second.

"There are more than 130 publications and more than 200 publications are coming online," he said. "Sohu News client related leaders, channel and technology advantages have begun to form industry barriers, future news clients will be in the future of platform strategy to further promote, through the open API way, to attract traditional media, publishers stationed, to create a new" mobile media platform.

Sohu News client has attracted including CCTV financial channel, "People's Daily", "Reference News", "Southern Weekend", "Caijing" (blog, micro-bo) and other types of positioning of the media stationed, including "CCTV finance", "People's Daily" and so on are exclusive cooperation. "CCTV finance" and "reference news" subscriptions are more than 5 million, Youth Digest close to 3 million, the data has exceeded the media circulation. In addition to the traditional mass media, Sohu News client also attracted the "36 Krypton", "tiger Sniff" and other new media or from the media.

And in the context of mobile Internet, there are many traditional media even a few years ago began to launch their own app, but so far, this model has not been a significant return, December 15, 2012, the world's first is also the news group's high hopes of the exclusive ipad electronic newspaper "The Daily" Formally declared closed.

Personal Mobile Publishing

Fang revealed that in 2013, Sohu is about to launch so that everyone, every agency, every organization can be on the phone to build their own personal sites, corporate websites and other marketing site solutions. "In building this free and open platform model, we provide our partners (media publications) with technical, personnel and investment guarantees." "Fang said. At present, the news client can be connected with the media in the user, data, traffic and other aspects to achieve full sharing, the future mode of maturity, Sohu News client will also open advertising or pay-reading mode, then can bring advertising revenue, subscription revenue sharing.

In fact, in the near future, Sohu will also provide a customer relationship management system for the presence of media and other personalized advertising tools-This is also a traditional print advertising must undergo a change, such as from the original advertising to pay the effect of transfer. "At present, the Sohu News client of the" People's daily "has been experimenting with advertising sales, in the future, we will join hands with all partners to explore more ways of cooperation and profit model. ”

For Sohu, its mobile news client platform will have two kinds of revenue in the future: Subscription sharing and advertising split, of course, all of this is free at the moment.

Fang that subscription charges on mobile phones are more feasible than the Internet, because the specific environment of the mobile phone is different from the PC, it is not easy to copy on the phone, it is not so easy to pirate, so that users have the possibility of paying.

And with the micro-live, news client live and micro-video development in the field, in the Sohu Wireless conference, the relevant technical director also showed a set of mobile video technology, through this technology, all users can realize the equal broadcast of their own want to release things, and harvest attention to the user's real-time watch, " Mobile video Live technology is more and more mature, the future Sohu News client, mobile Sohu, Sohu Weibo will be as a content distributing center, the host user's video live and watch. ”

The future Sohu Weibo will continue to lead the microblog from the text picture era into the rich media era, support micro-curatorial and personal mobile publishing, to erase the celebrity, so that the dissemination of information more equal. The future Sohu Weibo will be in the existing no word limit, large map of the function on the basis of open relationships and user import, open content to share quickly to all platforms.

In Sohu's plan, it even includes opening some more "pure" cell phone functions--such as allowing everyone to have their own mobile radio stations but not having to build their own towers.