Sohu to seize the opportunity to pull off the grand curtain of the Year

2013, Sohu Video announced to the public, including CCTV, Hunan Satellite TV, Jiangsu Satellite TV, Oriental TV, Anhui satellite TV, Beijing satellite TV, Liaoning satellite TV, such as the national 19 mainstream satellite TV show the rights and interests of 21 Taiwan(China) Spring Festival Gala, throughout the Spring festival holiday file, Sohu Video will provide users with the above major mainstream satellite TV gala content broadcast and on-demand function. and to achieve the overall coverage of the domestic mainstream satellite TV cooperation, not only means that Sohu video in the full range of content resources of the competition to seize the opportunity again, but also by the industry as a formal opening of the 2013 year of Comprehensive arts major curtain of the important signs.

According to Sohu video related responsible person introduction, with the big satellite TV's contact very early began, satellite TV for Sohu video brand and gave a high degree of recognition, the relevant content departments are also beginning a comprehensive set of the topic, in addition to the region and related content for a reasonable ranking, but also will increase the Spring Festival column Contrast Small survey, Microblogging interaction and star performance reviews and other interactive content of the forum. On the theme of the Spring Festival gala, Sohu Video will be launched again with the portal matrix Advantage, the Netizen will be in the Sohu matrix in many of the plate to see Sohu video for the major mainstream TV Spring Festival Gala content of the presentation. In addition, Sohu video synchronization through the micro-BO, QQ space, everyone, happy net, such as the whole network SNS platform, the full realization of the Spring Festival evening content and SNS domain full network. "Our interactive platform will always monitor the suggestions and opinions of netizens, in the later clips, will be the highest content of netizens cut into a collection of two times spread." ”

The person in charge also revealed that, in addition to providing coverage of all the mainstream of the Spring Festival live and on-demand content, Sohu video also in the Spring Festival long before the first line of Korea's most mainstream variety show strong heart, Running man, popular ballads and star King, and synchronized launched the CCTV Green Song Tournament registration activities The entire Spring Festival holiday schedule, Sohu Video will provide users with the most comprehensive coverage, the most varieties of the full range of content services. ”

In the Spring Festival Gala, the promotion of commercial marketing, Sohu Video also has great gains, it is reported, so far, has included Huiyuan, FAW-Volkswagen and many other customers for the lunar project under the list.

In the past 2012, gradually into the oligarch era of domestic video sites have begun to differentiate the competition, and with the evolution of the pattern, the competition for high-quality variety shows has become the focus of major video sites. With the monopoly of the year's most popular top-ranked "China's Got Talent show", "China's good voice" and other columns, Sohu video is not only in the content of the differentiation on the formation of a unique competitive edge, in the comprehensive content of the bold exploration and practice has formed an insurmountable advantage barrier.

Analysts believe that, with the major television stations in the development of comprehensive arts columns, 2013 will undoubtedly become the first year of TV station and new media fiery comprehensive arts, after completing the show and good sound new media copyright monopoly, the realization of mainstream satellite TV Spring Festival Gala is undoubtedly Sohu Video in the field of the comprehensive art of another far-reaching layout, And by virtue of its incomparable matrix propaganda advantage, in the comprehensive arts brand of advanced education and cross-platform integration of packaging marketing, Sohu video also synchronized lay a more solid foundation.