Sohu Tour: Online marketing needs to break the first principle not to do evil

During lunchtime, Sohu Tour special recruitment team from the "Shangri-La" conference room filed, for them, this is a rare break time.　　Since the "Global Recruitment project Marketing Manager", the team has spent most of the day in the boardroom, discussing the competitive marketing options submitted by many candidates. "Each submission comes over the program, it's not that I can decide whether it's good or bad, we group A team, which everyone has a wealth of marketing experience, and then we open a special seminar, from cost control, operability and effect of the expected to explore these options, On the one hand, we want to find those who are really powerful, on the other hand, for each candidate at the minimum of respect.　　"The person in charge of the special recruiting team explains so. When it comes to the cause of the large-scale competition, the person in charge said: "The Chinese online games market is entering the adjustment period, the audience market refinement is a more obvious feature, the game marketing needs to seek new breakthroughs, discard the former ' big net ' mode, slowly changed to ' Fishing-style precision marketing, in the process of transformation, marketing personnel play a key role. "Analysys International Enfodesk easy to view the 2010 first half of the Internet Data report shows that the second quarter of 2010, China's online games market size 7.783 billion, the chain down 0.5%, Chinese games market growth stage stagnation, into the consolidation phase."　　This adjustment first appeared in the marketing, different themes (martial arts, myths, fantasy, etc.), different perspectives (2D, 2.5D, 3D), different styles (realism, q version of the cartoon) game, the audience group differences, "precision marketing" has become a constant mention of the key words. Cheng, vice president of Tencent Games, said: "[China] has more than 300 million player users, each user has their own preferences, attempts to cover all of the people is no doubt impossible." Therefore, if you want to continue to develop, must be based on user experience, to develop market segments. "The effect of using traditional advertising methods has been getting worse because users have become insensitive to this marketing approach, so we need to innovate more marketing methods," said Wang Yu, a visiting CEO, who interviewed analysts on the second-quarter earnings call.　　"Wang Yu's comments supporting the special recruitment team related to the owner of the statement, swim to become the new thinking in the game of marketing the first to exert the enterprise." With the July 6 "Ministry of Culture and Cultural marketing department to strengthen the network game Marketing Management to prevent vulgar marketing behavior of the letter" issued, online marketing tends to standardize, orderly, the end of the line to eliminate the objective to improve the marketing of talent requirements, the market calls for more original, innovative marketing ideas. The head of the special recruiting team says: "We welcome all the marketing programs that are within the scope of national law that can cause widespread concern in the industry and the players, but the first principle to be followed is ' do not do evil ' and not adversely affect the society." "In the swimming force, the manufacturers of online marketing talent competition will be more and more intense."