Sohu Tour was exposed to layoffs nearly 120 people: downsizing end tour to strengthen hand tour

A player in the game industry told the Daily economic news that Sohu's cruise team recently planned to lay off nearly 120 people. According to the Daily Economic news reporter learned that last December, the Internet news broke out, Sohu Tour plan to the end of the project personnel adjustment, the affected staff may be from the end of the team to the team, or to accept layoffs. As of the press, Sohu Swim did not give a reply to the interview. At present, the end of the market face three difficulties: market growth slowed, the income share of the decline, the transition too slow. Industry insiders pointed out that the end of the income is difficult to continue to go higher, some companies are strengthening the hand tour business, but the current Chinese hand tour like a few years before the end of the tour, the industry is not healthy, the traditional end of the company is still the main end of the tour, and in Europe and the Tour drawdown in the end of 2013, there will be the industry to expose Sohu swim will be planned on the end of the project personnel changes, or adjust to the Hand tour business team. To end the rise of Sohu swim at the end of the 2013, continuous agent of Korea and domestic three of the Hand tour. In addition, the number of mobile games being developed is more than 30, which shows the determination of the market to kill. In addition to the rapid growth of the hand tour market, the slow growth of the end-travel business is one of the reasons for swimming. At the end of last month, Q1 's first-quarter results, which ended March 31, 2014, showed a total of 180.8 million dollars (about 1.131 billion RMB) in 2014, with a net loss of 19.5 million US dollars (about 121 million RMB). Tour of the first quarter of the year-on-year decline in revenue 7%; among them, the net game revenue fell 5%, year-on-year decline 2%, online advertising revenue quarter-on-quarter decline 45%, year-on-year growth of 39%. Tour explained that the first quarter of net game revenue fell year-on-year, mainly in the "Divine Comedy" in the state-owned and "Pinball Hall," the decline in revenue. According to Iris data, "the Divine Comedy" for the 2012 Chinese web game product Recharge amount TOP1, nearly 1.2 billion yuan, "pinball Hall" ranked five, nearly 600 million yuan. Since the tour announced last year to the platform of transformation, on the one hand, the old games began to appear market bottlenecks, on the other hand, in order to promote these platform-type products of the user-scale growth is expensive. As of March 31, the total average monthly active users of the platform reached 239 million, the chain growth of 60%, the year-on-year growth of 182%. The chain growth was mainly due to the company's release of new mobile-end games and web games. For the tour, the downsizing of the team, to strengthen the team construction of hand tour is the only way to transition. Hand Tour development is a hidden concern according to the game work, CNG new game research published in the "China Game Industry Report" shows that 2013 China's client network game market share of 64.5%, down 10.4%, three years continued to decline 17.7%, the growth rate has slowed markedly. The growth of online gaming revenue business is slowing collectively, according to the 2013 quarterly results released by several game-listed companies. To this end, industry insiders pointed out that the end of the cityThe present is facing three major difficulties: slow market growth, lower income share and slower transition. There are industry staff to the "Daily economic news" reporter said, although the hands of the inevitable, but the traditional big-end tour company or to the main, hand tour as a supplement, and the new game company is currently developing mainly hand tour, end of the tour will gradually less new. Perfect World executives have also publicly stated that while mobile gaming represents the future of gaming, large end-trips are still important. Public data show that 2013 Tencent company to 32 billion yuan net income leading the first, is the second netease more than 6 times times, online games revenue market share nearly 60%. Therefore, although the end of the market is facing difficulties, but game companies are still active layout. Tencent launched the "sword Spirit" at the beginning of the year to preempt users. Swimming, the perfect world hands a large number of Jin Yong's novel adaptation rights, increase the end of the investment, and its many end tour has entered the black box testing stage. "There is still room for development in the domestic end-travel market, but the threshold is rising and the user requirements have reached a higher level." "China Game Industry Report" analysts believe that the end of the market encountered a slowing growth of the bottleneck, more test the quality of the game. In addition, the above industry personage thinks, the Chinese hand swims like a few years ago the end swims, mainly presents several characteristics: herd, shoddy, imitate plagiarism and no after-sale. To the front-end travel development cycle is long, 1 years have 300, now hand travel life cycle only 3-6 months, like 1 days have 300. In Europe and the United States, the living room game is the mainstream, so the end of the tour may not be so shrinking, but the Chinese rush-like entrepreneurial accelerated the occurrence of this phenomenon.