Sohu Video has formed a strategic layout

2012 is an important year in the video industry, in this year, the video industry ushered in a high-speed development, integration shuffle of the year. Sohu was the first to complete the video business independent operation and strategic deployment, Sohu in the field of network video strong determination and action also revealed no doubt. At present, Sohu Video has been with Youku into Shine, for the development of the video industry has done a very good role model.

In this respect, Sohu Video CEO Deng Ye said, "2012 for Sohu Video is a strategic deployment of the key to adjust the year, at present, Sohu video backbone business structure has been formed, the entire strategic deployment has been basically ready, we will continue to seek to provide users with quality content and services, to provide customers with quality marketing services, Grafting between users and customers smooth communication platform and bridge.

For the recent emergence of the industry in the turmoil of the ranking of the competition and the outside of Sohu video revenue speculation, Deng Ye said that "short-term rankings and short-term performance is not the focus of our current focus, we think how to continue to provide quality services for users and customers, and in the industry to lead the user, customer demand for innovation, is Sohu Video, Even the entire network video industry should pursue the goal. ”

"Continuing to provide quality content and services and maintain the spirit of innovation is the key to the run-off, most players have fallen into the brutal cycle of capital and copyright, and the current reliance on capital investment and copyright piling, or short-term sales industry and data reporting, is far from enough to drive the industry, and we will focus on strategic deployments, Focus on the brand, content and service capabilities of the upgrade, always to users and customers as a fundamental, good user experience, do a good job of innovation marketing.

Since its inception, Sohu Video has always led the industry's rapid and healthy development, the first genuine high-definition long video business model into the video industry, to promote the industry to get rid of the dependence on piracy and sleepy. Up to now, Sohu Video has been in the news information, high-definition long video and UGC and other fields to form a "tricycle-driven" solid strategic structure, based on quality products content, gathered a large number of loyal users; smoothly promote the reorganization of the structure, according to the established steps to complete the content, products, Technology and sales force, such as all the backbone of the business units operating independently, and in Tianjin Development zone set up a research and development-driven Sohu video headquarters.

Sohu Video strategic deployment completed, increased the Sohu group on the video industry long-term commitment to the confidence and determination. Sohu Chairman and CEO Charles Zhang said, "by business unit, Network Video field, we recently set up an independent sales team first results," and in the 2013 video content reserves, the current video price is relatively stable, Sohu is actively engaged in negotiations with copyright dealers. Up to now, has obtained more than 10 TV series exclusive copyright.

While strategic deployment and business tuning, Sohu Video continued to maintain its industry-leading position in 2012. Key indicators of a number of consecutive months of measuring the overall strength of video sites by renowned research institutes Eric and comscore show Sohu Video has stabilized second, gradually opened the competition gap, "Sohu video will focus on upgrading the core content, products and services through the ability and brand influence, rely on these fundamental elements of solid development To win the future, "Deng Ye said. Finish)