Sohu video has relied on Good voice single copyright program to achieve profitability

July 12, last year's hot screen of the real person show singing class "China good Voice," the second quarter of the official premiere. The unique audition way and many strength contestants, let "the good voice of China" became the most successful variety show horse in the country last summer. Broadcast platform Zhejiang Satellite TV, production company can star production of pots full, even video site last year also stained with a good sound of light, click rate of traffic has risen.

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Strike the hot, good voice. The second quarter returned to the screen in Friday, followed by a video site. It is understood that the Sohu video at the end of last year to spend billions of dollars to buy a good voice second season network unicast copyright, and in the sound of the beginning of the initial planning launched the "Sprint Good Voice", "King of Kings" and other homemade programs, which "sprint good voice" also entered the May video site variety show broadcast the top 10.

Data show that the good voice premiere 2 hours Sohu video online number of people break 4 million, the premiere two days to play more than 120 million. In advertising, in addition to the last season's top sponsor Gado, Samsung, and other companies have launched Sohu Video good voice ads. A company involved in advertising, revealed that the current good voice has brought more than 160 million yuan advertising revenue for Sohu Video, is expected to end the entire project will reach 200 million yuan.

It is reported that, including the race and homemade programs, Sohu video has relied on a good voice of a single copyright program to achieve profitability.

The current video industry burning money is still the mainstream, although the copyright price has come down, video site also return to the rational, but for the quality of the content of the snatch is continuing. Good voice is last summer, a comprehensive art black horse, not only Zhejiang TV has been successful, video site also tasted the sweetness. Industry insiders believe that the Sohu video so high investment in the second quarter of the exclusive copyright, is the ability to absorb the gold variety show.

To Hunan TV Ace program "Happy Camp" and "up every day" as an example, 2013 two programs of the name of 138 million and 118 million respectively, this year, Zhejiang satellite TV "good voice of China," the second quarter is to win the 200 million yuan of the title fee, variety show the ability to absorb gold. Although the video site at present has a slight advantage in the film and television dramas, but in the variety show field, compared to traditional TV stations or pales.

At present, the domestic video site mainly using copyright + self-made way in the operation of variety shows. Copyright is mainly from the traditional TV variety show, such as "Happy Camp" and "very do Not Disturb", and self-control mainly from the video site itself, such as Archie Art of "Youth things" and Youku "Xiao said" and so on, these homemade programs have been on the Internet to obtain some fame, but subject to the production of methods and channels and other factors , the influence of the video website homemade program cannot be compared with the traditional satellite TV.

Network self-control is still in the embryonic stage, video sites rely on variety show to absorb gold apparently not yet. In addition to Sohu video, there is no video site by virtue of a program to achieve profitability, a few years ago, the network by the solo broadcast "Huan biography" gained a lot of traffic and attention, but it is understood that Le network did not earn too much profit from it. According to NIU Network, Sohu Video in the sound before the launch of the cost of copyright has been recovered, at the same time, good voice of the two derivative programs have been widely praised.

In addition, NIU network from the Sohu video insiders learned that Sohu video by virtue of good voice not only won the Samsung, Gado, such as the crown advertising fees, while good voice of the patch ads for Sohu Video contributed a considerable income. The person to NIU network revealed that Sohu video by CPM to achieve a large income, but the specific number is not convenient to disclose. CPM is currently the most widely used video site, one of the profit, and ordinary video sites have been the overall CPM as a standard, such as Sohu video with a single video to achieve a large income is not rare.

Domestic video industry has not achieved a well-off, can only be said to be on the road to a well-off. and profitability naturally become a very sensitive topic, earlier some industry bosses have expected the domestic video industry will be the earliest in 2014 to achieve profitability, the benchmark of profit is the Web site advertising unit price rises, the cost of copyright continues to reduce, bigger sites occupy absolute leadership advantages and so on.

In addition, as the mobile internet grows, the business model for mobile video is about to emerge. Currently, most video sites have started to commercialize on the mobile side, but the pattern is still a cliché ad. Niu Net learned that, like "China good Voice" This fiery program, after the first broadcast from the mobile end of the flow has been accounted for the total flow of 30%, visible mobile end business opportunities have arrived.