Sohu Video is brewing organizational structure adjustment

According to Sina Technology news, Sohu Video is brewing organization structure adjustment. Sohu Editor-in-Chief Chun will be responsible for Sohu video content, Sohu Joint president and COO Wang is responsible for products, Zhang will replace Deng Ye personally as Sohu Video CEO. Sina Science and Technology said it has confirmed the news to Sohu Video, and Sohu Video said it is not aware of the temporary.

Sohu Video due to the loss of senior executives in the past six months, the outside world as a company without vice president. Although Zhang has said that Sohu video has three major strategies, the first is the content strategy, including purchasing and self-control, the second is the Portfolio strategy, the third is the user generated social video content, that is, UGC, and this aspect to go very well, in order to ensure the competitiveness of Sohu video. And Sohu now has nearly 1 billion dollars in cash, enough to support Sohu video, but from the actual situation, Charles Zhang's three strategies still face from the capital, personnel and other aspects of pressure.

Before we fight Baidu or give up search? Analysis Sohu sold Sogou shares behind the "once mentioned, video business is still the biggest cost Sohu." Known as Sohu's several carriages, swimming and Sogou has begun to have a profit, but the Sohu video is still the group's largest independent division of expenditure, although the entire industry is currently in a loss state, but "burning money" status is not optimistic.

With the comprehensive integration of excellent soil, odd art and PPS, the future online video industry will become an oligopoly, which will undoubtedly face more challenges for Sohu video, which is still in a breakthrough. So the most recent rumor about Sohu video is going to buy pplive. According to our previous reports, Sohu Video or will bid 5.6 billion dollars to acquire all the video business except Ppbox business. If the deal is reached, it will be the continuation of Youku's acquisition of potatoes, and after the acquisition of PPS by Baidu, the third major acquisition deal in the video industry.

At that time we have analyzed, if Sohu Video acquisition pplive, then face the first problem is and PPLive team integration, which Sohu Video incumbent CEO Deng Ye Adjustment has become the focus of attention. This outgoing Sohu video adjustment organization structure, Zhang will replace Deng Ye personally as the CEO of Sohu Video, in addition to prove that Sohu video in the group's strategic position, more to confirm the previous "spin-off" Rumors, more likely, is already completed on the PPLive acquisition, and has completed the integration of two teams. The takeover message may also be released recently.