Sohu Video Next acquisition target, may be thunder to see?

In the early hours of October 23, an industry celebrity in the micro-letter burst out "Thunderbolt look has been with Sohu video to reach the cooperation agreement on capital." But the micro-letter did not disclose the specific amount of the acquisition and the way the acquisition. At the same time thunderbolt to see the internal in the afternoon of October 24, the provisional financial meeting, such a move whether the map message is true? We take a look, Sohu video target is not likely to be thunder to see? 1, the acquisition of Thunder, in line with the current development of Sohu video after Zhang Sohu video on the development of Sohu video to set two directions, on the one hand, through the content and marketing to expand Sohu video its own brand influence, on the other hand through mergers and acquisitions to achieve the strategic growth of Sohu video. And the acquisition of Thunder is fully in line with the development direction. 2, the market competition pattern, forcing Sohu video rush fast Expansion Whether it is Youku, the marriage of potatoes, or the combination of Archie Art and PPS, are swallowed Sohu video of the potential market share, Sohu Video want to occupy a place in the video industry, the only way is through acquisitions to achieve rapid market share growth. According to the IRIS data show Thunder look at the number of players daily coverage of 25.28 million people, Internet access rate of 8.6%, ranked first in the audio and video playback software industry. Sohu video through the acquisition of Thunder to see, can make up for its short board on the client, while quickly achieve market share of the promotion, which is very consistent with the expectations of Sohu video. 3, no pplive, can only find new love with the recent news that PPLive has completed a new round of financing, then this means that the early pplive and Sohu video of the fate has been done, so Sohu video had to go to seek a fresh object to achieve the expectations of Charles Zhang. In fact, as early as the pplive outgoing ambiguous, Sohu video has been in the Thunderbolt to see, popular and other video software contact and express the intention to purchase. One thunderbolt to see more ideal acquisition targets, but because the Thunder look at the plate too large, premium space is too high, so Charles Zhang did not see the Thunderbolt as the preferred acquisition target. At the same time, Shenglong (Thunderbolt founder) has declared "willing to accept the injection of Sohu or with Sohu to set up a joint venture." Then Sohu Video utilizes thunder on the client's advantage to carry on the client market coverage ". Plus now pplive and Sohu video fate has done, so does not exclude Sohu video and thunder to see the type of cooperation in this respect.