Sohu's Peer-to-peer network loan business Platform Search Easy loan official online

Absrtact: This afternoon, Sohu's Peer-to-peer network loan business Platform Search easy loan official online, this is the internet giant into the Internet financial field another case. Search Easy Loan was established in April this year, by the original Sohu Tour CFO He Jie as CEO. The main team members also include

This afternoon, Sohu's Peer-to-peer network loan business Platform "search Easy Loan" officially on the line, this is the internet giant into the Internet financial field of another case. Search Easy Loan was established in April this year, by the original Sohu Tour CFO He Jie as CEO. The main team members also include CTO Zhou Lin (He is also Sohu Group Senior Vice President), COO Shang (Internet background, has worked in Ali and Baidu multiple lines of business), Cro Fan Xuehong (Financial industry background, the Bank in Singapore is responsible for business wind control).

Compared to bat, Sohu gives me the feeling of being farther away from financial services. Why do you enter the Internet finance field? He Jie gives a few reasons: first, China's financial market distance from the real market, and the Internet can improve this situation; second, the average investor's investment channel is limited, but the investment demand is still there; thirdly, the service level of traditional financial institutions is poor and the user experience is not good. Therefore, you can see that the He Jie of the search and easy loan team or fancy the internet financial market this big imaginative cake, do not mind the fierce fighting in the market.

Speak back to the business itself. Search easy loans mainly focused on small micro-credit, the first batch of the project called "Focus down payment", focusing on the field of housing. Down payment is the search for easy loans and Sohu focus on the joint operation of the product, mainly to help have a home purchase just need users to solve the problem of the first payment of home purchase, the lender can obtain 20% of the maximum payment of the loan. And lenders need not mortgage, flexible repayment period, the lowest interest rate can be 0. In the investor side, the down payment is also pursued "0 threshold" principle, 1 yuan can be admitted.

In terms of yield, the search for easy loans can reach between 8% and 12%, about 30 times times the yield of bank demand deposits. But compared to other peer-to-peer platforms with a 13% to 15% per cent yield, the rate of return on easy loans is not high. He Jie said it was their intention. Because, according to their analysis, ordinary users are more likely to gain a relative balance between risk and return, they don't want to take too much risk in order to get high returns. Moreover, the search easy loan also provides the principal guarantee and the first payment and so on service, among them first pays the source of funds in the search easy loan ad hoc "investor safeguard Fund", the fund originates from each loan the service charge. This also embodies the principle of the search for easy loans: To do the most reassuring Internet credit platform.

He Jie said that Sohu has the advantage of Peer-to-peer has three: technology, wind control, large data.

In the technical aspect, the search easy loan proposes to build the industry leading intelligent security platform, lets the user be able to use the Peer-to-peer service more conveniently and efficiently. At present, the search is easy to borrow in the PC and mobile phone terminals have a layout, and the phone can be completed 60 seconds fast credit.

In the wind control, the search easy to borrow into the "full flow of embedded wind control system", that is, the wind control carried out to the entire lending chain of all aspects of the business. However, the search for easy loans is not a pure online peer-to-peer platform, they have been offline with a number of small loans and guarantee agencies to cooperate, so the wind control link is also shared. They also hope to have more comprehensive cooperation with small loan companies, including investor development, wind control, credit cooperation and many other links.

In the big data, the search easy loan can import Sohu's user data and from the offline real estate company's data. On the online data section, Sohu has no advantage over data on the line, compared with the company that has more direct user transactions and demand data than Ali and Baidu. To this question, CTO Zhou Lin also responded: "According to the online large data credit is still in the exploratory phase, and no one company has full data, their data is also relative, so also need to cooperate with many Parties to improve the credit link."

In the future, the search and easy loan will also be involved in more vertical areas with open cooperation, especially in the use of Sohu's own resources. It can be said that Sohu's own media resources and diversified business sector has formed a number of effective ecological systems, the future of these ecosystems can be to Sohu's own financial services for the delivery of resources. This reminds me of Charles Zhang once mentioned "Sohu will be the gateway to the industrialization of the channel." This time to enter the Internet finance to take the route is not the use of channel industrialization? If you start with the real estate, in the future gradually to the automobile, education, home, tourism and other vertical areas of vigorous expansion, the search for easy to loan market is still quite imaginative.