Solve the puzzle network to promote the availability of invalid "mishap"

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Once the immediate real estate network port quietly ineffective let real estate intermediary is tangled, housing network profit model will be difficult to escape "everyone". With the "real estate intermediary Street" appearance, the owners in a number of intermediary companies registered to become popular. After the transparency of the availability of information, "sitting shop and other customers" let the intermediary company's business is deteriorating.

The rise of the internet allows the spread of housing information to achieve a leap from point to face. Intermediary companies in the post-know after the purchase of the network port as a source of information for the promotion of the Channel to supplement the performance of the promotion played a positive role. As intermediary companies in the capital cities and coastal cities of the early-beneficiary network ports, they have a clear sense that the number of incoming calls, or the quality of the customers on the web, is not as good as it was before entering the 2012. Even some carefully packaged "fishing" listings are also difficult to escape.

On the other hand, the number of customers seeking real estate information services on the Internet is expanding at a rapid speed; On the other hand, the promotion effect of the real estate network port is plummeting, and the huge contrast makes the intermediary company tangle up the need to invest more in the network port. According to the best Compass network five years of research on the real estate market, found that real estate sites and real estate agents have the following four conditions, the availability of information to achieve a good network promotion is not difficult.

First of all, the site to the customer's house habits to do the corresponding information page design. By region (community, business circles, streets, schools, etc.) name search information is the most important way to find a house, when customers in Baidu on the geographical availability of search, Baidu list of sites to display if not the customer needs information page, customers enter the site, the vast majority of people do not know what to do next. Select the network rather than personally to the intermediary stores, customers are seeking to solve the problem of efficiency, they do not have so much patience in the vast ocean of information to look up the information.

Solving this problem is not complicated, which requires the design of a corresponding customer access path at the outset of the site. Sadly, the existing well-known real estate sites and life information platform is the site has been done, after several years of operation only found second-hand housing intermediary industry has gold to dig. All this, as the "God" of the real estate intermediary is not in the dark.

Second, the Web site needs to limit the number of users who publish information and control the amount of duplicate information. Whether it's a professional property site, or life information platform is to collect advertising fees to profit, whether the way to open an online shop, or the top, refresh, push the value-added service items, their goal is to allow more real estate agents to become members to charge more advertising fees. The result is an artificially concentrated physical dispersal of real estate agents into one place, allowing real estate intermediaries to move from primary to brutal competition. "Prostitution", collective fraud is a real estate network port users helpless choice.

To solve this problem, we need to modify the location of the real estate website. In other words, the site was used to create a "bus", now changed to "special car." In each city, the limited number of intermediary companies distributed in various regions of the city use the platform, release information, both to achieve the city coverage of information, but also to minimize duplication of information.

Third, from the customer's point of view to design the keyword of the listing title. The author has asked several company port sales staff availability issue skills, they give one of the secrets: a very attractive listing title. You can imagine if you as a buyer of the house you want to find a set of listings on the Internet, you will search for such as "out of print, classic, expired" These words? Boast of the availability of the title not only can not let search engines included in your information, but it is to make real customers feel untrustworthy.

Solve this problem only need to be in the website information to enter the page to change the listing title entry column format, the website does some guidance, lets the user according to the format standard entry can.

Finally, the detailed listing information is the prerequisite to attract customers ' attention. Although many sites offer the ability to publish a listing photo, intermediary company salesman has gradually developed in the release of the listing information to add a few photos of the habit, but the effect is still poor, because the form is not complete introduction, can not support the information of the characteristics of the property can not let customers have to make a phone call you go to see the impulse of the house. For the sake of the plan, only to 25% of the extent of things, but in the eyes of customers, you 25% of the workload and 0 no difference.

Of course, to do a good job of a listing of detailed display is not so easy, the need for brand awareness of intermediary companies into the real estate business model, the implementation of the process of Operation management mode to achieve a multiplier effect. In this regard, the best compass Network is the industry leader, they have in more than 10 cities have been successful operation, you can go to their website to understand.

Perhaps readers will suggest that if the real estate site is not a strong availability of information, can lead to the popularity of the site and the low volume of browsing problems. Please see the author of the North drift of an interview record, you can find the answer.

Time/Place: April 12, 2010 17:45 \ Beijing Changan Street International Trade subway station

I: How do you find a house in Beijing?

North Drift: The former will find a horse roadside intermediary shop, now directly on the network to find.

Author: How do you find the availability on the network?

North Drift: I want to find where the house directly search this place ...

Author: Why not directly on the property site?

North Drift: I heard that the intermediary in the above can not find ...

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