Solving the traffic mystery with Matthew effect

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Since the beginning of the internet, it has possessed the characteristics of terminal distributed, which is an era of extremely low cost of obtaining information.

As practitioners of the Internet, we find a phenomenon in which our users can feed back a final ranking result by entering the keywords they need to know before entering our site through a search engine. This is a simple process of delegation, but it contains a lot of social psychology content.

Users are lazy

As a product manager or developer, you must not assume that "the user knows" or "the user will do it". Users in the Internet, a sea of information, are extremely inexpensive to access information, and often do not spend more time on it because of an insignificant problem. As we all know, if a website is ranked after the first two pages, the search results will be meaningless to users.

In the age of great information, users will become more and more lazy, we can only do is to constantly modify the product.

Matthew

In any case, the marginal cost of Internet products is very low, most of the small and medium industry sites are not essential differences, because for users, they are just that "he, she, it." "There are only two phones in the world, one for the iphone and one for other handsets," he said.

Once the Matthew effect is formed, it is not easy to break the spell. For example, a large professional site such as Chinaz, has been operating for a long time, and its products are excellent and rich content, are not new entrants can match. Whether E-commerce sites or SNS community sites, there are all the Matthew effect highlighted, win-take-all problem.

To break the Mataima mantra is by no means a simple question, and here we are only skimming out three points of advice, but there is a hint of inspiration for the reader.

1, the obvious difference

I recently worked for Joseph Net, due to the working relationship, I recently paid attention to several founding companies in the Innovation workshop of Kai-Fu Lee and several shortlisted teams in the Angel Bay Venture competition, compared to the project hatching in the Innovation project has several common attributes: "Clear function, clear positioning, affinity users", and Angel Bay finalists team basically empty, leaving only a gracious invitation code entrance, I think, most users will overwhelmed, do not know what to do here. The final result is to close the browser.

2. Looking for new traffic entrance

There are only a few kinds of online traffic entry: Search engine, SNS, Alliance advertisement, etc. For small and medium-sized entrepreneurs and start-ups, the advertising costs of these portals are huge, and small-scale projects are hard to put into large quantities. Here, we need to find new traffic growth points and the flow characteristics of the study.

On the new traffic growth point, as long as good at using and research, there are some breakthroughs, such as micro-blog marketing. While the new traffic entry is a huge expense, it's already cheap and efficient compared to traditional search engines or affiliate ADS.

3, to obtain emotional identity, focus on the core users

It is essential for core users to be genuinely concerned, especially for small and medium entrepreneurial teams. After all, you can get the first batch of users, is not so simple, if the freedom is easy to lose the candle.

People, after all, are emotional animals, the emotional instinct of identity, is a business publicity and various marketing tools are difficult to shake. That's what it is. Over the years, more and more ads for emotional marketing. More successful is the "founder of the Financial" series of warm ads, the main humanistic care and social responsibility, which is good for people and attractive. Compared to large companies, do thin market and service users, small teams have their innate advantages, as long as the play is good enough, the Matthew effect is likely to break.

Excellent product is the starting point, the road long its repair far XI, Chinese entrepreneurs go all the way!

Joseph Net (http://www.yuesir.com) original writing, reprint please specify the source!