Some analysis about making marketing still the first choice of Weibo

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Nowadays, the heat of micro-credit marketing directly reflects the loneliness of other social products, whether it is a stranger, micro-bo or Ishin, contacts, these products do not seem to really get out of the shadow of the micro-letter given. Their development path is also quite rugged. The value of microblogs has to be recalled.

For Weibo, many webmasters have a say. As the fourth-largest technology giant, which was first listed as bat, the power of Sina Weibo has been praised by many, but as the commercialization of the microblogging process has stalled and its regulatory weaknesses have been hampered, the number of active users and the information environment has been greatly undermined, so much so that it is no longer a social product. To know that the use of micro-Bo to do Amoy customers can earn a monthly 6-digit Commission, visible its user influence.

Of course none of this will ever happen again. With Sina Weibo for the purification of the marketing environment, business atmosphere is somewhat convergent, at least not affect the user's reading environment. But it's all too late in the eyes of marketers, why say so? Because in their view, Micro Bo no longer has a high viscosity, the information is not as high as the opening rate, rather than continue to waste human and financial resources on Weibo, it is better to move to micro-letter this sweet cakes. But do you remember, micro-letter introduced the number of reading this plate, those who often a hundred thousand of of fans large, the number of reading is just thousands of, for many reasons, one of the more important is that micro-letter is not actually cultivate the user's mature reading habits, plus a large number of built-in information reminders, Lead to a lot of articles open rate is not as good as imagined. This to a certain extent to warn us, in fact, micro-credit marketing is also moisture.

Then back to the original, since micro-credit marketing is not perfect, then the value of microblogging marketing should we abandon. The answer is obviously not, as far as the author's hands-on experience, the effect of micro-blogging is still stronger than micro-letter. The reason is four.

First, the microblogging user reading habits have been developed, the interworking effect of information communication is obvious, a tipping point of the message can be in the network of users to build a rapid transmission, like a period of time of their own sad image of the image of a basketball star to do the same picture push, the instant get hundreds of of the forwarding, There is no way to achieve this in the circle of friends.

Second, for marketers or webmaster, the cost of micro-blog marketing is still the lowest. While micro-letters and microblogs have figured on some attributes, but the micro-blog operating threshold is low, and the user depth is ideal, video, text, pictures or audio can be the carrier of Micro Bo information source, which is much more than the means of micro-credit marketing, and the effect is easier to statistics.

Thirdly, with the development of Weibo for many years, the definition of micro-blogging as the "Regular Army hat" has not changed, and still active in the formal occasion. Weibo is often used as a platform for public announcements or announcements by a unit, and it is a formal window of publicity. It's like a certain institution will have an officially certified microblog, Weibo to give the brand professional degree, especially for personal webmaster, is very important, I personally in the sad image of the site based on the certification of a person micro-bo, you can attract a lot of loyal users, improve the depth of communication.

Its four, the interaction effect of Weibo still has the advantage. Think what we do marketing to be what, want to be sympathetic, at this point the micro-letter is not at all, to know the micro-letter message is a pure opinion leader, there is no room for communication, even if the message also needs to be carried out on the third party website, but the micro-blog is different, micro-blog below can be real-time communication, conducive to the further development of marketing, And as long as appropriate guidance, can be free to promote. The use of this principle, will create the marketing activities of the most significant significance.

Micro-Blog content is short, flexible form, fast transmission and so on are the essential elements of the marketing model, even if the current market environment is not entirely conducive to the growth of micro-blogging, but as long as Weibo official no longer commercial road on the way, and we can reasonably grasp the microblogging in the interaction, dissemination and user depth of the advantages, Then it is entirely possible to complete a precise marketing. In fact, all this from the recent series of microblogging marketing can be completely seen, such as Guo Meimei incident and so on. Article from the sad Picture www.xinsuile.com Webmaster, reproduced Please indicate my link, thank you for your cooperation.