Some common mistakes on the Internet SEO view

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Into the SEO industry also has more than two years of time, some of the understanding of SEO gradually began to have their own insights, in a large number of practical process, but also found that many online SEO views are misinformation, especially to some of the primary webmaster caused incorrect guidance, so that their SEO effect often did not achieve the desired effect , and even began to have doubts about SEO, here I would like to express the view of others, even if it is the so-called experts, authority, we do not too superstitious, to have their own views, to practice more from the practice of discovering problems, more data analysis of the point of view to guide good SEO, Below I enumerate a few common wrong SEO viewpoint, hope to have inspiration to everybody.

1, excessive attention to the site's PR (not the weight)

In many SEO people's concept, the site's weight is the PR value, in fact, this is a big mistake, misled a lot of webmaster, so that the phenomenon is that everyone went to the site of the PR value, especially in the exchange of links, PR high site is not and PR low site to exchange links, It's a wrong idea to be afraid of how the two are related. PR is only PR, and the weight of the site is not the same thing, PR high can only show that its links may be more, only this, and the weight of the site is a comprehensive concept, it represents the search engine for the site's attention, not with the PR to measure, Search engines are always sorted by relevance, this is the user's needs, this is the same purpose, why some sites its PR is zero, ranking is very good, the reason is relevance. In the PR issue, Google in its own blog has been mentioned several times, advocating that we do not pay too much attention to the PR value, should be focused on more operational factors above

2, excessive attention to include and do not pay attention to landing page number (valid included)

Many SEO friends tend to pay more attention to the site's collection of data, and the basic is to use the data to illustrate the size of the site, it is not easy to say that their own site included tens of thousands of levels, on the millions of other, but what is it, included so much, your flow of the corresponding is very high? I don't think so. The inclusion of more is not equal to high flow, I have seen many sites Google included on the 100,000 but the traffic per day only dozens of IP, in fact, we should pay attention to the effective collection of the site, in fact, is the site's search engine landing page data, this can be very convenient to use GA statistics, you can count the daily landing page data, Look at how many pages a day brings you traffic, these pages are effective traffic, because they are not only included, and at least bring us traffic, compared to those who just included no traffic page (Sleeping page), these pages are much more important, the corresponding in the allocation of resources (within the chain or outside the chain), These pages are also key pages, and they should get more resources to get the maximum SEO flow effect.

3, often ignore page clicks

In fact, we can think about how our traffic is coming, first of all, you have to include the page, included after the ranking, when you have ranked, you have to click, if included, ranked all done, and your page did not click, or the click rate is very low, then your flow will not how, included, ranked, Click on this is closely linked, one also can not be missing, and most of us SEO often only pay attention to the collection and ranking, and ignored the page click Rate, when we put the site's SEO effect to do a certain degree, you can consider, and then to study how your page is in search engine results page presented, Whether your page will be clicked, how many clicks, how to increase the click rate, this is the focus, it is much more interesting and more important to care about this problem than how much you add today to the outer chain.

4, often ignores the image search brings the flow

In some medium and large websites, the flow of the picture search every day has 5% or so, if a little optimization, or even more than 10%, we are too attached to the Web page search traffic, in fact, the flow of pictures is not to be overlooked an important source of traffic, we can well optimize their own pictures, It's a good idea to even set up a picture channel, for example, the picture plus Alt label, the picture around to appear about the text content of the theme of the picture, the picture to be compressed, the picture name as far as possible use descriptive name, etc., these have been in Google's website Quality guide clearly said out, we can go to research.

5, outside the chain only to do home

In many primary SEO, they are doing outside the chain, 90% is to do the chain of the home page, sometimes even reached 100%, in their eyes, the site's homepage is everything, the homepage of the site represents the entire site, in fact, this is a completely erroneous view, the site's homepage is just a page of the site, In addition to the home page we have many other columns, product page, the homepage is a page, the same other page is also a page, the homepage of the chain, other pages also need the support of the chain, so we do outside the chain, not only to do on the home page, other pages to do outside the chain. Don't neglect the whole forest for one tree.

6, for the page to add a second navigation in order to increase the weight of the corresponding page

Many web site optimizer, like in the whole station on the bottom of each page to add a row of navigation, these navigation is relative to the main navigation of the page, so called the secondary navigation, their approach is to put some important page URL or is the key to the ranking of the page URL arranged in the secondary navigation position, Want to use a lot of internal page weight to try to increase the weight of these URLs, in fact, this is no effect, search engine is not a fool, it will judge the structure of your page, the weight of each part of the page is not the same, for navigation, and navigation these, it in the extraction page theme, it will be directly filtered out, Because in it's view, these are each page has the duplicate section, to the page topic judgment is not worth.

The above list is only six points, also in my opinion, more prominent points, I hope you can have a look after the inspiration, and hope that we do not believe that some of the online SEO views, many are not necessarily correct, it may introduce you to a wrong way, it is important that you have more practice, Learn some of the principles of search engine knowledge, starting from these basic principles, a layer of the derivation of some knowledge out. Above content by Chinese beauty talent net www.mrrencai.com in Admin5, reprint please keep the website, thank you