Some common ways of website promotion

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First, how to use Baidu products in the new period to promote the website

Baidu more and more focus on mining their own products have value, such as Baidu know and Baidu Encyclopedia, and the two products themselves, but also a high value, worthy of attention;

Write a quality original article, for the promotion of inestimable value, and write things, but also for their own exercise, at least, the network needs original things;

Social aggregation products are becoming more popular and valuable, such as micro-blogging (Twitter), SNS (Facebook), RSS subscriptions (Feedsky). All of these new network forms have some kind of matrix, win the word of mouth and get the final value.

Second, create high-quality original articles

1. Attention to the formulation of the topic

(1) The topic should express the meaning directly

That is, the topic can not be dry, to have a taste, to a glance to let the reader understand, you want to express what, so, you will be the subject of the article to show. For example, you do the four-browser contrast article, can not say "four big browser five major project comparison analysis", but to express the conclusion, such as "four big browser five projects comparative analysis, Firefox best Google second ie worst", and then "Firefox browser Plug-in recommended, how to improve the efficiency of Firefox." This topic is often slightly longer, pay attention to some site title box character restrictions.

This proposal to learn some good print media, such as "Caijing" magazine, "Southern Weekend", "economic observer" and so on, or some very sensational sites, such as banner, NetEase, MOP, donews and so on.

(2) The topic should have the uniqueness

Since we are small people, how to not be inundated with information, we need to develop a more unique topic, although this can not be absolutely done, but to do as much as possible. For example, Google browser out, a large number of evaluation articles emerge, you can not say "Google Browser performance test", or "Google browser to use the feeling", because of such a popular topic, has long been a large number of production. So should be a unique, a more special name, such as "four big browser five projects comparative analysis, Firefox best Google second ie worst", or "Google browser 8 advantages and 9 shortcomings" and so on.

2. Proper use and typesetting of language and text

Language is an elegant thing with beautiful meaning. The basic is the correct use of language, concise expression, attention to the composition, stress logic and rhythm changes. Here you can see the article about writing style written by Liu Yan. Usually can also see more Bo blog keso and Longweilian Moonlight Blog.

Then typesetting problems, to make the article clear and orderly, such as the most important content on the front, it is best to have an introduction and conclusion, the use of serial numbers to distinguish the order of chapters.

Remember that sentence, good articles are modified, modified, modified, and then modified.

3. The highest state of the soft text: original and value

The highest state of soft Wen, original, valuable, exclusive. This need to be keen to capture social hotspots, and then need to write more diligent, but also to write, there is the best and influential companies, people, web sites to establish relations.

For example, during the Sichuan earthquake, I did not think on this matter to write a blog to win the visit, Pure is their own feelings and hair, did not expect to write a few good blog, was everywhere reprinted. I am very emotional about Sichuan, because the family conditions are not very good, in Sichuan University, I was relying on national scholarships and various subsidies to read the university, so to speak, is the Sichuan people trained me this college student, although it is a two batches of undergraduate. After the earthquake, I also in my monthly salary of 2000 yuan, before and after three donations 1050 yuan.

At that time, I wrote a lot about this blog, especially this "open interface human flesh search, Google to search for loved ones", Google, the director of the area in charge of special contact Lee Kai-fu, conducted a number of communication, I also through his understanding of a lot of Google internal things, wrote a lot of exclusive Later, because it was also invited to visit the Google headquarters, just to go to the time of Kai-Fu Lee happened to attend a wedding, and no one is willing to give me a good reception, because the earthquake is not a good mood, I also hurried away. This blog was introduced by Kai-Fu Lee on Sina's blog, called "Focus on calamity Google China and what I do", my site is spread around.

4. Original article Promotion notice

Although it is a soft text, but also to highlight their own characteristics, in an honest manner, more dozen words of things, I this 3000-word blog, on the use of one hours. Also can see some articles compare your mind, refer to, according to their own way to express.

You know, only unique things have vitality, netizens like to see, search engines are also willing to patronize. Never underestimate the IQ of netizens, nor underestimate the technical content of search engines.

5. The form of the original article promotion

(1) Soft Wen contains its own web site, which in the early days of the internet can be, now people are too smart, but also deceived too much. However, the original things, you can directly indicate the source URL, is the thing you are afraid of.

(2) The higher quality of the soft text is the use of their own unique keywords, is the so-called creation of search sources, easy to conceal, communication force also strong soft text appear their own name or website address, such as Sen Library Information, Pi sweep and so on. This is for those who are very able to write and are willing to write more, as well as some famous site owners.

6. Where to promote the original articles

(1) direct to the traditional website

At present, the information on the internet is almost overflowing, only with specific targets or targeted places, only value. For example, I do it information, often sent to Cnbeta, Donews, TechWeb, Sysku, Admin5, im286 these more professional sites. Of course, you can also send to some portal sites, if your things are really good, such as Sina Technology, NetEase technology, IT168 and so on.

(2) Try new product

Recent blog and SNS site is popular, based on the new sexual psychology, you need to try these new network forms, such as mobile phone reading WAP network, recently very popular 19 floor, mobile phone 3G products.

Third, more attention to Baidu know and Baidu Encyclopedia

1. About the importance of Baidu know

Let their website promotion, inseparable from search engines, of course, and inseparable from their own site construction. China's web site we are inseparable from Baidu, and Baidu now know Baidu and Baidu Encyclopedia weight is very high, I do not say that Baidu's preferences for their products, in all fairness, Baidu know and Baidu Encyclopedia quality is really high, especially Baidu know, more able to reflect the needs of netizens, and caught the needs of netizens, is to seize everything.

2. How to effectively use Baidu know

(1). The most basic is to be honest as a solution, to help netizens answer questions. Baidu knows the answer, you can in the answer as cleverly as possible to join the relevant content of their website, for example, some keywords (Senku, real water tasteless), the characteristics of the phrase (tomato Garden brothers and sisters, operating system, the market point; Xu Jing became a "dishwasher", Sen Library information into the development inflexion), here attention is, To join your own web site, there is not necessarily a www, such as sysku.com, or Sysku. Of course, in terms of data sources, you can fully join your own website, however, it is best not to just join the home page, you should use a different name of the Web address.

(2). It's not a gentleman's practice.

If you create a problem yourself, "How to build a personal independent blog", and then you answer "you can use the Z-blog program, such as my website sysku.com". Attention here, the question should be popular, the answer should be sincere.

Iv. creating unique "search sources"

Use Baidu Search for certain keywords, there is always a website ranking first or on the home page. If you can even have a keyword in Baidu search results first, so real congratulations to you, to know how many people use Baidu AH.

But note here, commonly used keywords you can not generally do in front. In particular, Baidu launched the bidding ranking services, commonly used keywords, especially and business habits, have been sold to advertisers, such as "website", "blog", "TV", "Olympic Games" and so on. This requires us to create their own unique words, although users will not generally search, but this is enough for a small station. For example, my website: "Sen Library", "real water tasteless", "original blog", "It site navigation" and so on.

V. Word-of-mouth marketing with social cohesion

1. In particular, blog, you can use Baidu search hidden, Google Reader, catch shrimp, fresh fruit, such as flying Pass.

and social aggregation (SNS) site, such as domestic home, Sysku, school, 5G, etc., the foreign MySpace, Facebook and so on.

2. There are also some new products, some social application services, such as AddThis, Digg, Twitter, Yahoo MyWeb, Delicious, Google Bookmarks, Sysku, Favorites. These social products with new concepts are subversive, although many products have not yet been popularized in China. By using these services, you will build your social relations matrix, and friends, even friends, are theoretically unlimited. Frequent high-quality use of these new products, to win friends, Win Word-of-mouth, your site is not a person in the publicity, do a good job at the same time the site can also make friends with like-minded, it is better.

VI, Knowledge Supplement: What is called "ultimate false Original", original, pseudo original and plagiarism (from Baidu Encyclopedia)

1. What do you mean "ultimate false originality"?

The ultimate false Original is modified after the creation of better than the original or is said to be not seen in the original based on the modified article.

2. Original

The original meaning is that the content is not transcribed other people's, but completely own creation. Original, do not reject imitation and plagiarism, imitation and plagiarism is the inevitable experience of the original, only experience, only to find. Original, is the traditional challenger, original questioning tradition, and the suspension tradition. Original, the goal is to create a new tradition. Original, not against tradition. The original with tradition as the reference and the renewal of the tradition; Original, English create (creation), Invent (invention), originate (original)

3. Pseudo Original

The so-called false original is based on the original made some changes, and then as their own creations to publish.

4. Plagiarism

Steal the work of others as your own. including the act of copying the works of others completely and altering their form or content to some extent.

Seven, honest work, said to you, also said to me

All right, Sysku. In fact, the most fundamental thing is to have their own things, that is, your own website has been visited by netizens, but there is nothing to attract him, or can not let him return, everything is in vain. Or the old saying, is also nonsense, pay, there is return. Sen Library Information Bless you all well!

(original text, please remain intact and mark the copyright.) Author: pi; Source: Sen Library information)