Some data that should be mastered in website analysis

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To optimize the site is very good, it is necessary to know how to analyze, organize and prepare to optimize the site information, but also need to the site according to the love of search engines to adjust, and then from all aspects of analysis to find out the problem, and come up with good solutions, can begin to optimize the work. Then when the site is done, we will be the effect of the site data analysis, for the work of the site analysis should be mastered some of the data have? Next Sun Jiejie to give you a detailed introduction:

The website data analysis, refers to through the observation, the investigation, the experiment, the measurement and so on the result, through the data display row type to the website all aspects situation reflects, enables the operator to better understand the website operation situation, facilitates the adjustment website the operation strategy. Nowadays, with the rapid development of the global Internet, the application of data has become the foundation of the Competition and growth of the society, and the attention degree of network data is increasing every year, with the expansion of the user group, only through data analysis can the enterprise survive in competition and drive the decision through data analysis. In order to improve the overall competitiveness of enterprises!

Web site data analysis should have the following points:

Record the traffic of the website

Long-term record site traffic, is the basis for measuring the foundation of the site is reasonable, the most important indicators include IP (independent IP number), UV (independent number of visitors), PV (page views), as well as PV/UV (access depth). For website traffic data, must use each index statistic and compare and analyze. Through the record of traffic, and then analysis, can reasonably improve the quality of the page, improve user browsing value. Then carries on the comprehensive data analysis, diagnoses its website traffic balance the benefit and the disadvantage, the thorough use SWOT analysis method to find its root, avoids the disadvantageous factor, will the advantageous factor enlargement.

II. Statistical user behavior

Understanding the user behavior is an important way to improve the conversion rate of the website, so we must emphasize the in-depth statistics and analyze the user's behavior in the data analysis. Master user behavior of the most important 2 major indicators: Stay time and bounce rate. Master user behavior for Web site traffic promotion has a great help, for this data analysis must be refined and exquisite. Must master the average user's stay time, new and old users stay time and page stay time, through the user stay time and the length of the page to compare, can carry out effective data comparison, master the reasons for the pros and cons, can more effectively and quickly improve the quality of the page, guide and improve the user next behavior.

III. Assessment of performance

Performance is the most effective way to evaluate the individual, is the evaluation of the self stage, in the website operation process plays an important role, can motivate staff to more progress, more perfect self. Evaluation of performance needs to be divided into new and old customers, statistics of the number of effective customers, consumption costs and conversion rates. Finally, statistical data analysis, the establishment of a reasonable reward and punishment system, the rapid development of enterprises can not be separated from the word "praise."

Iv. Customer Value Records

Access to customer consumption is the ultimate goal of every enterprise, for the specific analysis of the customer must be a detailed grasp of the key. In particular, to grasp its customer groups, conversion rate, cost and positive or negative profits. Whether the new customers, or the old customers are required to do a specific breakdown, this site for the problem can be accurate positioning, and through data analysis, can effectively develop solutions.

Warm reminder: For Web analytics, the data to speak is the hard truth, the importance of data to fully reflect, everyone in the data analysis has a clear logical thinking is very important, which understand the indicators is a clear idea of a good way. However, each type of data collection has its own unique technical advantages, but there is no way to capture the perfect collection of visitors on the site of all the action, each technology will be due to their own limitations cause you see the data is not perfect data, the above written content, I hope we can firmly remember!