Some details that are not noticed in website optimization

General http://www.aliyun.com/zixun/aggregation/7007.html "> Web designers are not very understanding of network marketing, so the design of the Web page although good-looking, but mostly not practical, not conducive to the development of network marketing, So there is a website to optimize the business services.

Most of the network marketing staff to optimize the site just through the SEO technology on the site structure, web page label optimization. It repositories

Little attention is paid to the following issues: it repositories

I. Web page copy optimization: it database

The simple truth is that by using the website to promote technology, you have let your potential customers find you, but it can easily read the information on your Web page. See if the copy on your Web page is appealing.

Too many network marketing workers in the Web site optimization, in order to get good rankings in search engines, are often deliberately in the web copy to add keywords/words, to provide a page of the frequency of the keywords appear.

But the result is: Originally not attractive copy becomes more bad, often appear, the statement is messy, if you are selling a product, your website visitors see your website copy written so not seriously, viewers/buyers will certainly doubt your product quality. So he can not see a few words will close your Web page, it is possible that the viewer will not come again.

An attractive web copy has the following characteristics

1. The layout is clear.

2. At a glance, to control the words and words, lines and lines between the distance and the color of the font, highlighting key words, you can add color to the key words, or bold, plus oblique.

3. Statement to have characteristics, attractive, you can tell the viewer in a short time, you can give him what he wants.

4. Page article content of how much must be controlled, do not too much, be sure to give viewers the opportunity to rest eyes. Let the viewer feel comfortable.

Two. Integrity Optimization: It database

Referring to the integrity optimization, you must not because you have not heard the word and dizzy, because for a business site, the most important thing is in the shortest possible time to gain the trust of viewers.

Good faith optimization mainly to consider a few aspects of the details:

1. Contact: Many business Web site contact methods are very difficult to find, and even find a half-day can only find a contact e-mial. At this time, no matter how much atmosphere you design, it is easy for visitors to treat you as a personal site.

How to display your own contact in the Web page to easily obtain customer trust?

Please note the following details: it database

A. Does the company name or personal name appear on the Web page?

B. Contact address did you write it? Is it written in detail?

C. Contact number did you write the details?

D. If you are a website that sells products, do you use multiple telephones and highlight them on the Web page?

such as customer service phone, after-sales service phone, complaint telephone and so on. Do you have a working time behind each contact phone?

[It seems to be very simple, there are people will know, but the details you do?] It repositories

2. Authentication: Many netizens are more trusting of Red Shield certification, ICP Registration certification, have you done this?

If not, you have to do it quickly, if not, you also do not have a link to the Red Shield picture on your page. Do you think this will cover the viewer? This kind of behavior is just to deceive, not to put.

3. ID: For a small company doing business online, you can scan your business license and put it on the page.

[If ICP certification is the same as this business license, the viewer or potential buyer/customer will have greater trust in the site]