Some discussion on the mode of making money in Blog

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"There are figures showing that since 2002 when the blog service was first introduced to China, the" often used "blog function of the domestic netizens have nearly 30 million people--according to the CNNIC2006 July published in the" China Internet Development Status Statistics Report ", The total number of Internet users in China is 123 million, of which 23.7% (about 29.15 million) are loyal users of the blog service. ”

As a representative of WEB2.0, the profit model of the blog has always been a topic of concern to the Internet industry. Driven by a few years of fanatical WEB2.0 concept, a large number of blog sites have sprung up in the country (what portals do not currently have a blog column?) , the various websites constantly through VC money to promote their blog idea, followed by the birth of a number of new words, the concept of "the world's largest XX blog platform," the slogan is also everywhere. There are celebrities as the selling point also has to the grassroots as the core, there are according to personal preferences of the division is also useful industries to distinguish, a wide range. Now each blog station also in the VC are a large number of dollars in the pursuit, received a bumper harvest, but the domestic blog stations are rarely obvious profit model, the industry is not too optimistic blog network "blog Gold Line" and other commercial models ("blog Gold Line" personal feeling is not as good as Google Adsense). The Fox said: "Sohu's blog page is never commercialized, we will not put ads or anything." "Lao Zhang does not need to make money through blogging, but there are a lot of BSP (blog service provider) core business is blog?" Don't make money to die.

"Recently, Microsoft Online Services group China general manager Rochuan said," The entire Internet Web2.0, or services exist on the business model and profit model, while the profit model is nothing but two major directions, one is paid services, the other is based on advertising services as a direction. And from today's Internet development, advertising services far exceed the speed of paid services. "It seems that in the operation of the blog, Lao Zhang embarked on a contrary to the market development rules of the road."

Recently, read some blog about the business model of the article, to remove those textbook-style discussion, the individual prefers a "Chinese and foreign blog ads looking forward to the top blog month advertising costs thousands of dollars", below is his connection address. Source: China Net (www.china.com.cn) article Chinese and foreign blog Advertising Outlook Top blog Month advertising costs thousands of dollars HTTP://WWW.CHINA.COM.CN/ECONOMIC/TXT/2007-01/15/CONTENT_ 7653570.htm (hereinafter referred to as the Outlook). In this paper, some examples are given to explain some of the models that are being applied at home and abroad. Foreign experience is worth learning, but directly transplanted, the survival rate may not be very high, must be suitable for local varieties of improved appearance. I aim at this article to discuss a few of their own ideas, welcome everyone to shoot bricks!

One, the prospect in each characteristic blog advertisement mode to talk about Blogads, as the article said, his threshold is higher, only meets the standard person to hit his advertisement. "According to their website requirements, such a blog must have more than 1000 visitors per day, and its content should focus on a particular topic or domain." "This model is not suitable for our country's current situation, first of all, there are too few bloggers to reach this standard, followed by BSP to examine these standards need a lot of manpower and resources."

Second, the prospect of Google AdSense, I have in the previous article on this issue in detail, Google Adsense is the first form of his performance in a number of blog templates conflict, followed by a more cumbersome application, audit mechanism is too harsh, and then Google AdSense random ads have a lot of content and Bo the value of the main trend against. By the way, the blog Network of "blog Gold Line", citing blog network CTO pandahai Introduction "Blog Gold Line from the concept also borrowed from Google AdSense model, in the Click Fraud research and investment in large, can help advertisers avoid cost waste." In the future, he says, bloggers and advertisers will choose between the two sides, blogs can choose those ads that match the content of their articles, and advertisers can choose what they think is the most suitable blog page for their business promotion requirements. In addition, individual bloggers can refuse to put any ads. "His advantage is that they can choose their own favorite ads into their own space, the disadvantage is the selection process and the form of advertising is still unsatisfactory." Can effectively solve these two problems "blog Gold Line" will be a breakthrough.

Third, the outlook refers to Amazon Associates, Amazon Alliance and Paymetoblog.com hired-blog ads. If you are a BSP, imitate the above patterns, first of all you have to have an Amazon type of mall site, this threshold is too high, if you are users, you must always patronize the mall, to target the choice of profitable goods, the complexity of most of the net is not to make money for the purpose of the netizens, is a kind of torture.

Four, the prospect mentions the blog advertisement intermediary. It is more difficult to operate, and you first have to select valuable people in tens of millions of bloggers (this is relatively simple, the number of visitors must be more valuable, the current statistical system is also very developed, it is easy to find such a blog, it is difficult to effectively contact them (the general celebrity is their own way of communication confidential, to avoid harassment, If you do it big enough, it may attract their agent to come to you. And then you need people to talk to them one after the other, too scary.

V. The outlook refers to "The advertiser's acceptance of the blog." Blogs are mostly focused on a particular topic or field, a major feature of blog advertising is targeted strong, is narrow-broadcast, effective arrival rate is high. This is both an advantage and a disadvantage. Because most advertisers still want their ads to be broadcast, to reach as many audiences as possible, regardless of whether the transmission is valid or ineffective. Said not to say, there are "50 dozen" feeling. Just as the success of the media, the blog does not need television advertising as a full net, focus is its characteristics, this feature to play well, play to the same audience, will be successful!

Are you interested in how WEB2.0 is profitable? Please visit the endless emptiness of the blog, we discuss together; Are you VC? Are you an angel investor? Please visit http://blog.sina.com.cn/sz0730. Maybe you'll all have a harvest.