Some drawbacks in the process of optimizing the execution of SEO

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SEO as a popular in recent years in the network to promote the Webmaster, marketing methods, is increasingly being the industry's attention. One is the relative majority of traditional paid marketing methods in the cost of the default, and the other is relatively traditional free promotion method in the effect of the obvious.

Although SEO optimization is dependent on the search engine to survive the site optimization method, but with its various aspects of the advantages of the webmaster are hot pursuit, must have its irresistible charm. Earlier, I also briefly introduced the site SEO optimization reasons. It points out why the site to do SEO optimization of the 5 reasons: 1. The quality of traffic obtained from the search engine is high; 2. Make the website easy to use, strengthen the user experience; 3. Long-term effective means of promotion; 4. Strong scalability; 5. High cost performance.

Since talked about the advantages and benefits of SEO, naturally it is necessary to talk about SEO optimization implementation of several drawbacks.

1. Uncertainty.

SEO for the site to optimize work: seo meaning for search engine optimization, is obviously based on search engine optimization. When the search engine for ranking algorithm updates, SEO optimization work will need to update with the search engine to adjust the details of SEO work. This changes the scope of the work with the search engine can be large and small, when the search engine to fine-tune the algorithm, may be in the process of SEO optimization does not need to change. However, when the search engine to update the algorithm in a large range, it may be the previous SEO work will be pushed over again.

To optimize the keyword ranking: search engine algorithm can not be published, otherwise it will be someone else to use, damage the Internet environment. And the current industry popular SEO optimization methods, tutorials are SEO predecessors through the gradual groping search engine habits, and no official said, there is no perfect SEO optimization method. It is precisely because of the uncertainty of search engine algorithm, so that the site SEO optimization keyword Rankings can not be determined in a certain location, can only analyze the target keyword competition to approximate the extent to which the keyword can be promoted. And when the search engine update algorithm, the keyword ranking is also likely to "skyrocketing" or "drop trough."

2. Long-term.

The above mentioned website's keyword ranking often has the big fluctuation because of the search engine's renewal, this is unavoidable. And when the keyword gets a better ranking, it is not once and for all. After getting the rankings, Seoer must continue to optimize their previous efforts to stabilize the rankings, because in addition to the search engine's own algorithm updates, competitors will be your ranking behind the squeeze.

In addition, the regular white hat SEO to the website optimization, generally need 1-6 months of optimization cycle, will render the optimization effect. For more competitive keywords, the optimization cycle will also be extended depending on the situation.

Of course, if you choose the short-term effect of black hat seo, then please be prepared to be blocked at any time.

3. Passivity.

Overall site SEO optimization of the implementation of the work is passive, seoer need to cooperate with the search engine algorithm mechanism changes and adjust the focus and direction of optimization. To some extent, the results of website optimization is not entirely in the hands of the operator.

From another point of view, as a qualified seoer, you must always observe the adjustment of search engine algorithm, but also in every moment of constant learning and practice.

In addition, when a site is down the right or punishment, recovery also needs a certain period of time. One is a relatively long recovery cycle, plus to see whether the search engine to give recovery, even if the recovery does not necessarily return to how the rankings. This explains the SEO optimization work of the three major drawbacks.

But in the final analysis, SEO optimization of the site always outweigh the disadvantages. As long as you "law-abiding" SEO optimization of the site, the right to follow the principle of SEO optimization, try to make the drawbacks of SEO less obvious and away from cheating.

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