Some electric dealers to be the biggest beneficiaries of the next ipad parallel business

Source: Internet
Author: User
Keywords Apple the next shelf benefited

The controversy over the ipad's trademark in China is increasingly confusing. Yesterday evening, some people found Amazon China, Suning and other e-commerce sites will be the ipad shelves. Yesterday afternoon, Beijing East, Gome Mall was also found under the ipad. Before that, more than 20 industry and commerce departments in 9 provinces and cities began to investigate the ipad trademark. It is natural for people to connect the two things together.

Meanwhile, Apple broke the ice for the first time, in a brief statement, Apple said: "Years ago, we bought only the Crown company in 10 different countries in the World ipad trademark." The Crown refused to recognize and fulfill the agreement involving the Chinese part. The HKSAR court has supported Apple. Our lawsuit in the mainland is still in progress. ”

Some of the electric dealers to the ipad?

Yesterday, Amazon China said Apple's ipad 2 was in the bottom of the site because of Apple's online sales strategy to adjust, and Apple trademark litigation is only a coincidence of time. Su Ning Yi buys to "the first financial daily" to say, only temporarily out of stock is caused. As of press, the reporter found that suning Tesco has resumed ipad sales.

At present, most of the electricity business channels are waiting to see the end of the event, several electrical business executives said, unless the dispute lawsuit to decide Apple lost, or received the business sector requirements, otherwise will not affect the normal sale of the ipad.

Shenzhen only Crown agent lawyer Shei said, for the ipad electric power channel How to defend rights, is currently under consideration, temporarily has not taken action.

And for Apple's stance, Shei yesterday to reporters: "This is a misleading statement, this is Apple and only Crown Taipei, the dispute between the Crown has nothing to do with Shenzhen, and Hong Kong's lawsuit has not yet formally." ”

Yunting, partner of Shanghai Big Bang law firm, said, "In addition to the revision of the second instance, I believe the parties are also using wisdom to find a solution acceptable to all." ”

In a portal to a vote on Apple's only title to the ipad, tens of thousands of netizens polled 74.6% of users thought it justified the claims, and 13.9% said Apple could use the ipad's trademark for free. But more than 50% of users expect the two sides to eventually reach a settlement.

Parallel importers as the biggest beneficiaries

New data from Apple's CEO, Tim Cook, show that the ipad has reached 55 million global sales and is selling faster than the iphone. From the fourth quarter of 2010 to the third quarter of 2011, Apple's ipad tablet computer has sold 3.62 million units in China, according to Analysys International. Apple's sales to China's ipad products have reached 10.8 billion yuan, based on the average price of 3000 yuan per set.

Innovation Workshop CEO Kai-fu Lee that the crown behavior is a bit excessive, "others can not play with you." "There have been precedents, such as Gmail in the UK and Germany, because of the trademark issue, decided to change its name to Googlemail."

But it's not easy to change your name. According to the State administration of industry and Commerce, the official website of the trademark Office, the results show that most of the trademarks involving pad are registered, Apple if you still want to retain the "Pad" logo, it is difficult to select the prefix in 26 letters.

The only other trick for the crown is to undercut Apple's supply chain. Shei said that the Crown has already completed the trademark rights and customs records, they are applying to the customs to prohibit the ipad products in China's import and export. One export may be more lethal, and Apple's ipad is assembled by foundry companies in China and then exported to the world, and if it does limit its exports, it could cause its global shortage.

However, the industry's view is that this application is unlikely to be approved. The ipad's plant, Foxconn, is offering millions of jobs on the mainland, and a ban on exports would have a huge impact, the government would be careful to take into account employment and stability, a generation of industrialists said.

Yunting said that in view of China's ipad generation factories in the bonded area, most of the cases are considered to have been produced abroad, the foreign ipad trademarks in the hands of Apple, overseas sales are not infringed, customs will not normally impose a ban on export penalties. and Shei hold different views, bonded area is still regarded as the territory, and can not exempt from export ban.

In this dispute, Apple, only the crown is taking risks, domestic Apple's various kinds of regular channel business is also worried about this, and the only possible benefit is the parallel importers.

Shenzhen Huaqiang North, a large parallel to the newspaper said, it is estimated that the current domestic ipad product holdings, from parallel imports of the number of channels will not be less than half, "if the licensed channels are blocked, then parallel imports will greatly benefit." He said that they will soon be on the online channel for the ipad promotion, to further expand the share.

China Mobile Internet Industry Association secretary General Yi said, mainstream or parallel imports, in fact, for Apple is not too much difference, does not affect the ipad product super high popularity attracts many consumers to buy. In fact, Apple new products in the domestic sale usually behind the United States months to half a year, many domestic consumers have long been accustomed to buy through parallel imports channels.

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