Some enlightenments from the website design of Huawei's electric business platform

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With the development of E-commerce, more and more enterprises began to pay attention to the field of E-commerce, in addition to the company itself has the official mall in addition to the sky Cat and other electrical business platform. The following figure is a screenshot of Huawei's website and the cat flagship store page design.

Then, we do not know whether there is no notice of the most important details-Huawei official mall and the Day Cat Mall website design is basically the same (screenshot only for the part, you can enter the corresponding site can find the page design layout and style almost exactly the same). In addition to the above Huawei Electric platform to maintain a number of mall website design consistency, there are other enterprises of the electric platform is the same, such as Millet technology company's website and the official Cat flagship store is also used the same design. Although this is only a trivial way of design, but can bring us some ideas about the design and operation of the website.

First, the electric business is a direction, a number of mall is to broaden sales channels, everything is for sale. From the above Huawei, millet Company's electricity quotient Platform website example can see, these two science and technology enterprises have attached great importance to the electric business, in addition to the official mall, but also settled in the cat platform, can be imagined, are satisfied with the official electric platform to bring sales, but also want to through other sales channels to further improve the sales volume of the electric dealer. Cat Mall itself has a large user volume, large volume and other unique platform advantages, can further enhance the company's performance, to make up for the official mall users a single shortage.

Second, a number of Web sites using the same website design interface, more conducive to deepen the user's psychological impression. From a person's memory point of view, if a person sees many different pictures than a person can see many of the same picture will be difficult to remember the picture. Similarly, web design is the same thing, if an enterprise has a number of electric business platform, coupled with the enterprise's products do not have too high visibility, then the enterprise if the platform on a number of electronic companies have settled in, each electric dealer site is a different page design, each site's style varies greatly, for users, Want to remember the site's brand will be more difficult, or even think that these several electric business platform which is the real official flagship store, will be other people fake online mall.

Third, the website mall should be operated according to different needs. The day Cat and the official website are the important channels of online sales, however, the official website mall is often targeted at those who have a high degree of identification of the user, or even can be said to be brand or corporate fans, and the day Cat Mall's user traffic is for the cat platform is a lot of online shopping users, the two channels of users have the same aspect, There are different needs, the same aspects, such as the official and the cat flagship store prices should be consistent, different needs, such as the official website of the user more pursuit of high-end products, and the Cat platform users more pursuit of cost-effective products, such as the different needs of enterprises from all aspects to be analyzed in order to operate the corresponding electric business platform.

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