Some experience of keyword selection in SEO optimization

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Last written article was approved by the happy Ah, originally this article should have written yesterday, but because things to delay, so today continue ha!

Today is to write their own SEO optimization is part of: keyword choice of experience, may not understand the degree of depth, but also please advise!

To do the keyword settings before I think to the content of their own site to make a plan, we should recognize that the site should be user-oriented, rather than the search engine. A user-welcomed site, will eventually be popular with search engines, so we choose the keyword to more from the user's point of view to consider.

Here are some experience I set for my website keyword! Our site is a search query class site, for example I want to optimize the exchange rate query this feature!

Select a keyword to step together.

1, to determine the effectiveness of key words

Number of searches and degree of competition.

2, keyword combination

Keyword pyramid, long tail.

First thought is the "exchange rate" the main keyword, and then some "exchange rate query", "exchange rate conversion" and other auxiliary keywords. Then in the search engine query, record data, view the latest ranking situation! Everyone can try the effect!

Can see 123cha! we can also ask around the friend if he has the demand for this function will input what keyword to query, these are we in ordinary life should pay more attention and inquiry place! With these concepts we can directly use some keyword query tools such as: KeywordS. or online keyword analysis tools, they can help us quickly show some data, such as Google and Baidu search engine rankings, as well as the keyword of the day click Rate and by the search engines included in the situation! The ranking of the comparison keywords is: exchange rate > Exchange Rate Conversion > Exchange rate Query.

Then we want to analyze the previous data, look at this kind of feature users are through which keywords to search our website! The data shows the exchange rate > Exchange rate > Exchange rate conversion.

Combine these two convenient considerations and decide which keywords to set up!

3, check the log, correct key words

Expand the keyword, understand the needs of users, mainly we still need to do more data analysis oh.

Different combinations of keywords should be tested in different locations.

Sometimes a small change can make your page rank significantly higher. For example, reverse the order of words, or change the keyword from the second word in the title tag to the first word, or vice versa. These very tiny changes are not felt by users, but the 8630.html ">" of search Engines sometimes has a big impact.

4, the key word selected to consider the keyword in the Web page distribution density

Keyword density.

3% to 7% is more appropriate but not absolute.

We know that the search engine will send spiders to lie on your Web page and then build the index, so the key words in the page set the location and number is very important, will affect the weight of a page problem, so the keyword density and indexing is to be studied for a long time!

HTML tags.

The keyword should appear in the page title tag, title tag is a very important factor, should contain your most important keywords.

In short, keyword selection and optimization we have to achieve the above purposes.

First: the existence layer

The keyword page is included in the main search engine/category catalogue.

Second: the performance layer

Keyword pages in the main search engine to get a better ranking.

Third: the concern layer

Increase user clicks on search results.

IV: Transformation Layer

Turn the viewer into a customer.

If you can reach a point like fire pure green to believe that your site traffic is also in the foreseeable!