Some experience sharing about how the website makes money

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now all the sites are thinking about how to make money, personal sites are no exception. Personal sites may be motivated by interest or a hobby, but for a long time, these interests or hobbies accumulate a lot of resources for themselves, such as a significant amount of visits. When these resources accumulated to a certain extent, the business sense of the more sensitive personal webmaster began to seek to carry out e-commerce, the resources of their own hands to carry out commercial operations, so that the personal site began to make money. Of course, the current more popular personal web site to make money may be more or rely on advertising, but from the current personal website advertising revenue, it has fallen into a trough. So, if the personal website wants to get a great development, or hope their website can make money, then must take the initiative to attack! Decisive, as a personal website, we can have our own products, and sell them, rely on their own to make money!


one, the feasibility of individual website independent operation


Netizens are growing fast. Another survey showed that the average income of netizens increased, that is to say, the consumption level of netizens also increased. Why do our personal websites rely on advertising to make money? Can we not change our thinking? For example, your site on the daily visit of 1000 or so (that is, 1000 people each day to enter your "store"), advertising is equivalent to acting other people's products, even if the sale can only return to your part of the profit. But if your "store" sells its own products, a big part of the profit is in your own hands. Advertising to make money just do the site "by-product", the real product is your own site. Remember: Your site is a gold mine, maybe you just mined the "browsing volume" of this layer of minerals, deeper minerals you may not have yet developed! You can sell your own site's products, for example, the quality of your site printed into a book, and then sell your own books on the Internet, for example, we also on the site to proxy their own domain name registration, although this profit is very small, but the profit is better than not profitable, and more real and user deep contact. Www.admin5.com/domain.htm Domain name registration, on the one hand convenient to the vast number of webmaster friends, but also can have a meager profit. There are more business methods, the key is you have to continue to explore! Here I will combine my observation of the Internet with my own practical experience to tell you how to run your own products. For the Internet business, at first must embrace the peace of mind! Because China's netizens are not many, we do not expect too much of the network business will bring you great benefits. To make the Internet business as a kind of exercise, to say the real word: "Now make a penny, and make a lot of money later." This is my network business of a "long-term combat" strategic point of view, tong selling books, waves of selling cards, and so on, are outside the advertising profits.


second, personal website to make money example


below the author gives two examples, these two websites respectively from different angle produced the business activity.


1. IDC Credit Rating Network (idc.admin5.com)


This site mainly face all webmaster, convenient webmaster to IDC service providers to publish/view evaluation, in order to choose the satisfaction of IDC service providers. To prevent the webmaster deceived, the Web site to make money for IDC service providers, because the site's customers are webmaster, webmaster needs their own server/space, so there is a very broad space for development! Another agent part of the IDC products. It is also a lucrative business.


2. Website Alliance Information Encyclopedia (u.admin5.com)


The site faces a wide range of clients. Search engine easy to record, are unpopular keywords, the number of visits is a straight up, customers large, but also worry about not making money in the place? Alliance Advertising, Alliance offline, etc., can have income


3. Website Transaction guarantee Platform (my.admin5.com) from each transaction can get 5-20 yuan intermediary costs, if one day can trade 10, also have 100 yuan cost. And the development of the website itself, is also very valuable.


Third, the personal website makes money the plan


1. Business Strategy


's general strategy is to rely on content to attract attention, that is, to rely on free to exchange for browsing volume. But the website is a enterprise, personal website is individual enterprise, enterprise must be profitable to survive, so now the Internet free lunch is gradually reduced, the site has begun to charge the direction of development. I personally think that a website that wants to be successful on the Internet must adopt a free combination of fee-charging strategies. You may find this strategy contradictory, and I understand this: rely on free to attract visitors and provide paid services to visitors who are willing to enjoy a more professional and thoughtful visitor. For example, there are a number of dating sites on the internet, which, in order to attract members, advertise on a personal website (pull one member to a dollar for a personal website) and provide some free service to members. But the free service is always free, just like the free box will make you feel uncomfortable, the dating site is only to its members to provide professional, thoughtful fee services. So some personal sites just do the free service, in charge of services and did not give in-depth consideration.


2. Marketing means


Internet marketing means a lot, there are mass e-mail, forum messages, search engine registration, QQ (or ICQ) information mass. e-mail Mass is currently more popular way, the use of mass mailing function in a very short period of time to send business information to the hands of customers or business partners, high efficiency. Search, build mailing lists can use the Advanced


Email


Extractor "software, you can go to www.admin5.com/down.htm to download. You can also use maillist to organize your mailing lists.


proposal: Mass commercial mail use "Fast Mail Mass 3.0", can go to download. For instant messaging can be delivered "ICQ story," a commercial software that automatically sends URLs and messages to all ICQ users worldwide without the need for recipient authentication. Login search engine can use "login"


3. Analysis and comparison of various means of payment


most memorable may be received the first money order when the excitement of the mood, but a long time is also annoying, because always want to run the post office, collect money and queue, too waste time, and the post office remittance speed is too slow. At the same time, for those customers who are waiting to receive the goods, if the long process of postal remittance is added, it will affect their mood, may cause their interest in e-commerce consumption reduced. But from another point of view, a large number of people are willing to send money from the post office, because they are not familiar with the construction bank or other banks of the fast-moving business, they still like the less efficient way of payment. So you must leave your mailing address to facilitate your customers to pay. Online payment is an advanced and fast means of payment, for the net worm, the preferred bank is China Merchants Bank, its "one card" can directly support online transactions. But at present, China Merchants Bank only in the provincial capital and some of the more developed prefecture-level cities opened branches, this may be in your customers to pay the price appears to be more inconvenience! At this time you can choose the construction Bank, CCB's network all over the country, its latest open "fast remittance" business only need 24 hours can be imported into your account. At the same time, CCB also has internet banking and telephone bank, you can stay at home through the phone or the Internet to check whether the payment to account! I personally think that this is a better electronic payment scheme. At present, China's e-commerce is not mature enough, customers carry out "fast huitong" business also run a bank, such as online banking, electronic transfer online will further facilitate customer payment.


4. Logistics Solutions


send goods to your customers, usually by parcel or EMS. This depends largely on whether the customer is in urgent need of the product. You may indicate on the product introduction page lets the customer choose to send the way, the general parcel cost is 5 yuan, the speedpost is 20 yuan (the specific expense depending on your commodity weight to decide). If you feel like running the Post office is a waste of time, you can contact the marketing department of the Post Office for mailing matters.


5. The technique of promoting goods


on the Internet to carry out the sincere attitude of marketing, the real fill in the company information, false or irresponsible information will seriously damage the credibility of the company; use of mass-type tools must carefully select the customer base,

Avoid making junk mail. From the practical experience, mass mailing is a good marketing tool, it is better than the banner propaganda at the top of the site. The author of each mass mail can receive a few orders, so the personal site must pay attention to let the website visitors subscribe to your mailing list (can be to broad, Greek NET application, the specific method here does not tell), at the same time to skillfully conceive propaganda language, to the product image packaging good! A single form of advertising may be easy for customers to feel bored with, so you can use JavaScript to implement banner wheel display (rotate show) or advertising text wheel. Also, the advertisement banner must make beautifully, the style wants to be many, lets the visitor have the interest to click thus to produce the purchase behavior, the best in the merchandise advertisement number of pages puts a counter, in order to count the browsing quantity and the purchase quantity relations.
Four, the personal website management matters needing attention
Careful readers will surely find the website cited above, the Web page has an "Internet Information Service Record card number: *ICP prepared by the". If you want to enlarge your website, you must abide by the laws of the country. You can consult the local communications authority about the details of the Internet business card.