Some experiences in Enterprise product Network Marketing Promotion

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Network Marketing to the product than purely SEO promotion needs more comprehensive skills, and not just let the enterprise's products in search engines appear so simple problem, but the goal of network marketing is very simple, that is, the product as much as possible to sell out. This kind of web site itself has a certain degree of professionalism, so the product and network promotion technology are very familiar with the product promotion and get good results of the premise. Network Marketing concept can refer to Baidu Encyclopedia, more detailed can also refer to related books, here I will only talk about their own experience.

First you need to have product sales, which is the prerequisite. such as clothing, agricultural products, chemicals and other tangible products, can also be a service category of intangible products, these are suitable for network marketing. The category, characteristics and application direction of the product are the content and promotion direction of the website. For example, the company sells PTFE belongs to chemical category, PTFE has a good corrosion resistance, self-lubricating, high temperature, mainly used in equipment anti-corrosion, sealing and high temperature requirements for lubrication and high-temperature equipment. This is your product marketing needs to determine the scope, so you can be targeted to promote your products, not blind, you can get information from these related nature of the site, you can also be more effective in such a site ads.

Before doing the website, you should also know your competitor, check their website is how, so their website can also have a good or bad example, so you can learn from the former director, avoid predecessors short. What columns need to be set up, how to optimize the site, and how to promote the way such as these can be learned. Of course, learning is not plagiarism, it is useless to copy others ' pictures completely. After you know the competitor's website, you need to select a suitable domain name for your enterprise or product. A good domain name for a business impact may be lifelong, the site can be revised, the domain name is missing a letter is entirely another site. Domain name itself has a lot of rules, which can be found in the search engine related knowledge, you can also learn from a number of successful examples. The company's products Teflon chemical name PTFE, so many enterprises are used in the *+PTFE way, simple and clear, but not all very easy to remember. Another easy way to remember names is pinyin or phonetic abbreviations. The company is the simultaneous application of these two domain names, respectively, established PTFE and PTFE network. Good domain name easy to remember, this itself is a good way to promote. Prepared the domain name as well as the site to be involved in the content, the need to choose a stable server space, do not hesitate to spend money, this aspect of the investment itself is not much, unstable server may damage more than a business, and even may damage the corporate image. The next thing is to build a website and add content.

After the establishment of the site do not rush to the domain name resolution and release, but also need to optimize the overall site SEO. Here mainly talk about keyword optimization and the chain, keyword can choose the product itself or related products, such as PTFE, PTFE gasket, sealing ring and so on. Enterprise Web site in the keyword density of the product itself is very high, the keyword can sometimes use the long tail effect, improve the effectiveness of product search. Network Marketing needs the value of traffic, others through other keywords search your site, found that it is not his interest, such a flow of no benefit. Outside the chain, including through links, purchase links and soft text to promote the way. Find links to Corporate or industry websites related to their products, for those who are higher than their weight of the site can take the way to buy links, but the purchase of friendship links may not be the more the better, mainly pay attention to quality, such as their weight on the site can lighten, reduce this input. Soft text promotion is a good way, for others useful articles soft to use. I do not recommend the purchase of soft text, after all, other people do not know much about your products, it is possible to put other people's articles in a simple add a few links, if you want to write soft wen must be familiar with the product to write, so the effect will be good. There are many companies and individuals for professional SEO optimization, spend some money can quickly achieve results.

Advertising is an effective way to promote the promotion of network advertising has a lot of channels, the following brief introduction of several. Alibaba, Alibaba to help you do a good page, others in Alibaba search when you can search your product, is so simple, but the effect is limited to often know how to use Alibaba search products. Spend money to do Baidu promotion, use your product as a keyword in Baidu search, for example, we search for PTFE in Baidu, we will find that the top ten are all the key words to promote, the price of these keywords is very expensive, less than three or four yuan a click, a lot of seven or eight yuan a click, daily consumption is dozens of, as for the effect, Basically, the benefits outweigh the inputs. Of course I am not here to advertise Baidu, I stressed that Baidu has a very good effect, especially for those with a higher profit of the single business, but if you do Baidu to promote, want to withdraw is not so easy, the story here is estimated that a lot of people understand. The other is similar to Google AdSense, Ali mother, billion and so on, such ads keyword relevance is good, but the effect is not necessarily stable. For example, Teflon Web ads in Ali mother, the click rate itself is very low, effective flow less, the effect of this type of advertising is not very good. Put the product ads targeted to the fixed site, especially the high relevance of the site is also conducive to effective clicks, such as PTFE ads in the HC NET or China Chemical Network, more professional, effective can also be guaranteed, as to the effect, it is difficult to statistics, but the promotion of the brand is very useful. Other advertising methods have not been tried, such as in Sohu Sina on the launch of advertising.

The late service of the website is also very important, the message board, online customer service is advantageous to guarantee the line to communicate smoothly with the customer, the sound Sweet gentle customer service is also very effective. Open 400 phone calls to your own business, and advertise on the website 400 can significantly improve the corporate image, 400 although not a toll-free phone, through the telephone communication may make your customers more secure, easier to switch to business.

In addition, the majority of enterprises in the finished site after it ignored, this is certainly not, the site for long-term updates although tired but very necessary, otherwise the early promotion effect is likely to disappear in an instant. Network Marketing is an art, I only from their own personal feelings to communicate with everyone, in order to common progress.

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