Some experiences on the observation and analysis of the external chain query tools of several big search engines

Absrtact: We all know that SEO is the network to promote the dissemination of an important means, who site some of the search for a large number of keywords in search engines to get a good ranking, the site can get huge traffic. If the conversion rate of the website is guaranteed, it can achieve huge sales

We all know that SEO is the network to promote the dissemination of an important means, who site some of the search for a large number of keywords in the search engine to get a good ranking, the site can get huge traffic. If the conversion rate of the site is guaranteed, it can achieve huge sales. We also know that the site outside the chain is the site to get a good ranking of the important factors. Of course, if you are a certain experience of the SEO network promotion staff, it must also know a few large query outside the chain of tools.

However, do you know the characteristics of several large chain query tools? Do you know their pros and cons? Do you know why there is a huge difference between the data? Do you really understand the external chain query tool? You are also often confused: their own site outside the chain than the competition, other optimization work is very good, but why ranked inferior to each other (of course, decided to rank there are many factors, not necessarily outside the chain alone decision).

The vegetable root tan and everybody share under oneself to several big search engines outside the chain Inquiry tool observation analysis some experience.

Why should we observe the chain of inquiry?

Said the outside chain is an important factor in the rankings, in fact, the chain mainly from the number and quality of two aspects of the ranking.

The role of the chain is equivalent to the interpersonal network, for example: If 10,000 industry professionals vote to recommend a person, it is naturally more influential than 10 people recommend, this is the impact of the number. And if Ma Yun, horse, Robin Li jointly recommend a network of people, their recommended weight is certainly more influential than the recommendations of the three unknown characters, this person will certainly be able to become celebrities, this is the impact of quality.

Then we certainly want to know their own website and competitor site chain quantity and quality, in order to understand what the outside chain played a role, which outside the chain played a huge role, can help the site to achieve a good ranking. But unfortunately, the three outside the chain of inquiry tools have no big role, first is the quantity is inaccurate, followed by the sort of no basis, can not reflect which links more important.

Three outside the Chain inquiry tool Introduction

Baidu outside chain: command domain+ colon + domain name.

Strictly speaking, Baidu outside the chain query is not really outside the chain, there is a professional noun called related domain, is the domain name and link page. Therefore, Baidu query outside the chain is generally the most. Although Baidu related to the site Baidu rankings have some impact, but relatively hypertext link is still very small, affecting the ranking of the main factors or the real can click on the hypertext link. So Baidu related to the number of fields in fact reference value is small, only small role. And Baidu chain of the order is very casual, you never know which outside the chain more useful, it is estimated that Baidu is deliberately so.

Google outside the chain: command link+ colon + domain name.

Google's external chain requirements are very strict, and the update is slow, it is estimated to deliberately control the quantity. So Google's external chain data is generally much smaller than Baidu's data. Some sites Baidu related domain has a good thousands of, Google outside the chain but only a few, or even zero, but the ranking is very good. So Google's external chain data no reference value.

Yahoo in the foreign chain: Yahoo China webmaster tools to query.

Yahoo in the foreign chain is relatively the most accurate outside the chain inquiry tool, and Yahoo in the foreign chain is based on the importance from high to low to rank, so Yahoo in the foreign chain has a certain reference value. Only because Yahoo China's database is not large, so will lose a lot of valuable outside the chain, and Yahoo in the foreign chain can only query display 1000, there are the same domain name different pages to the outside chain all show. So the information of Yahoo's foreign chain is also limited.

Who can really help us? --Yahoo outside chain

The help of the previous three tools is limited. Is there a better tool? If we can let us know what the competitors outside the chain to help more, then we have the spirit of "people have me more, people have no I have" principle, but also to those places to do a few outside the chain. It's not a multiplier, it's a rapid ascent. The answer is there-Yahoo outside the chain, note that the vegetable root Tan said is Yahoo outside the chain, not Yahoo in the foreign chain.

Address: http://siteexplorer.search.yahoo.com.

Yahoo outside the chain quantity is accurate, the chain basically arranges according to the importance, can reflect which outside chain more has the function. Of course, there are two disadvantages: the maximum can only query display 1000, and the same domain name under each page to the chain is always displayed. But this tool is good enough to use, know oneself and competitor's website outside chain total number and top 1000 most important outside chain. can also install Plug-ins, know the chain of the page of the PR, linked anchor text and other data, direct list display, at a glance.

Yahoo's outside chain basically reflects the ranking of keywords (unless a site's other factors are very poor or good). If you do not believe, you can use the tool on a keyword query, I looked up a lot of words, basically consistent. Take advantage of Yahoo outside the chain, you at least know where to do outside the chain more effective, but also know the importance of anchor text outside the chain, so as to quickly optimize the ranking of the site. Of course, due to the different search engine algorithm, this can only have a certain reference value, not 100% of the agreement.

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