Some experiences on the operation of regional real estate portal

In fact, the original intention of doing this site is a group of small ambitions of several, gathered together everyone small excited a, want to do their own second-hand housing do strong and big, only decided to set up Hefei real Estate network, although the beginning is only interest, but until now everyone is very clear, to do is to adhere to the largest and strongest. At that time, we did not control how strong their opponents, whether they can beat them, perhaps this "calf" fearless self-confidence, just let us go all the way. Seems to pull far, to get to the bottom of it, now I will sum up our portal in the operation of the accumulation of some experience, and analysis of the next I think we can try new ideas.

Pre-Preparation---channel preset

Channel preset and focus is to be considered, all-inclusive is everyone wants to do, but the reality is not allowed, no one is eating a fat, so the beginning must have a focus, and then take into account the other. Specific to our team, because before the second-hand house started, so from their familiar second-hand house, while the development of information, new homes, videos, home improvement channels, the increase in the channel function may lead to a longer period of development cycle, the later system maintenance and management of the workload increased. But we must be prepared for a long struggle, and we are only developing these channels, mainly second-hand housing system mainly. So we have a good grasp of the all-inclusive and balance points.

Second: the promotion of local portals

Undoubtedly, the importance of website promotion has long been recognized by the vast number of portals and corporate websites, on how to promote the topic has been discussed n times, and then said that there are indeed Tsui predecessor food suspicion, but I still want to share under the operation of the Hefei real Estate Network Some of the promotional experience, I hope to be a local portal station novice to make a reference.

1, search engine promotion

To want to make their own site in Baidu ranked forefront of the article, bring traffic, in writing articles should pay special attention to the article title, the label must contain keywords, but can not repeat the list. The important thing in the content is not the number of keywords, but the density and reasonable distribution. Second is the publication of time, concerned about the search engine people know that if the search engine input keywords, in the upper right corner of the page can be seen "to find relevant pages about ...." , if millions of words, you do this keyword some late, basically difficult to get a good ranking. So it's best if you know what keywords to expect, which keywords will be searched more often in the next few days and less competitive.

2, QQ Group plus mail Promotion

NET may more join with your website related QQ Group, especially the local QQ group, like our website editor joins many Hefei's new house owner group, the second-hand housing, the home Improvement group, joins the group not to be direct to live the advertisement, must first with the populace good relations, After the familiar face and then inadvertently inserted some of their own web site on the local news coverage of the connection, imperceptibly brought a number of fixed access traffic. Mail promotion is also so, as long as you have to click on your group mail instead of throwing it directly into the dustbin, your promotion is achieved.

3, forum post and blog, Weibo marketing promotion

In the local very famous forum first Hun gang popularity, earn points, the avatar or personalized signature for your site related content, such as the Hefei forum ID's head is our website logo, personalized signature is focused on the industry dynamics, pointing to the real estate, Hefei Real Estate Network is committed to create a different real estate portal site. Can be a post in the forum or soft text class outside the chain to their own website. About Weibo and blog, must pay attention to sensitive gender words or political strong words, must not use, commonly used blog has Sina, Alibaba, Sohu, NetEase, and news

Sun Tzu's Art of War has a cloud: "The Army of impermanence, water impermanence shape." This is also the case with the promotion of different industries. So this is someone else can not teach, need their own continuous exploration and summary, combined with data statistics, summed up a set of effective promotional programs. After half a year, Hefei real Estate Network of the various channels gradually mature, our original housing system management also began to put into operation, and to this as a breakthrough, driving the development of other columns, the team is also growing, I believe in the near future, the real estate network will be towards our established goal.