Some features of campus e-commerce!

The university model is actually the new application of the community pattern in the health care product marketing, its core is the community circle. Its http://www.aliyun.com/zixun/aggregation/9891.html "> Internet penetration rate, low marketing cost, low distribution cost, strong consumption ability, so many electric companies are closely focused on campus this market."

1. High Internet penetration rate

Colleges and universities are the highest popularity of the internet, no matter what colleges and universities, even colleges and secondary school classes, and now is also a smooth network!

2. Low marketing cost

College students because they have not entered the society, the conventional business model is not aware of, not too much of the demand for remuneration, as long as they can earn some money to eat, feel very cow, independent! So the merchant only needs to pay the conventional marketing cost 20% can obtain a very iron core University promotion member.

3. Low distribution cost

This is one of the core aspects of E-commerce, university agents can rise, mainly the characteristics of the school community decided, the university is a group of densely, is the new technology, the most active place to try. University agent to understand the characteristics of their own schools, there is enough time to do promotional work, to deliver.

Students are always easy to believe students, students always know the best. University agent can solve the problem of hoarding goods (usually the first to send a post group purchase, to obtain orders, collect fees, can solve the problem of logistics distribution (agent to obtain orders, after the charge to the merchant Web site orders, merchants bulk shipments, goods to the school, the University of the agent to deliver or notify the unified time to take goods. )

4. Strong consumption Ability

This will not need me to say more, the data of many companies, Jingdong sales figures are also clear.

Campus E-commerce is the core of business, electronics is auxiliary, always in electronic efforts, ignoring business, then you are not far from the dead.

The following from the operation of goods, marketing and other aspects to make a summary.

Commodity choice: Choose goods to be higher gross margin of goods, consumption cycle is shorter, commodity prices higher. Ultra commodity is not good, digital type is also more difficult to do, jingdong, new eggs and so do very well. The price of a commodity is less than 10 yuan.

Market promotion: Establish channels, rely on tactics. The sponsorship of campus activities is nonsense. Sponsorship what community, given the title, printed with the company logo clothes, what activities, pull a banner, to hundreds of thousands of pieces, no effect. engage in activities suitable for brand promotion, not suitable for direct sales. Activities also planning and implementation of the good, engaged in the real effect of activities are not a few. Activity is not as good as printing a single page to find students. Campus team set up to each campus have agents, agents below recruit college promotion staff. Distribution of this process is the campus agent for the transit station.

The specific business process is:

Recruitment of university agents (best interview)--Teaching promotion methods (training)--Agent Campus Web site posting, printing DM, organizing activities-to obtain orders-to receive payment--to the site order--the company unified distribution--agent notice pick-up (or agent delivery)

Of course, the specific aspects of the above process may not be the same, concrete treatment.

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