Some ideas about product and price strategy

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Now people's living standard has been greatly improved, people are more and more enjoy, need what do not want to wander around, and enthusiastic about online shopping, door-to-door that saves time is very convenient, so more and more merchants slowly to the most traditional offline marketing mode into online marketing, and online marketing is not a very easy thing, Many factors, if not considered, will bring about a small impact on your business.

I. About PRODUCTS

For all the merchants who want to sell things online, it is very important to choose a profitable product. Then for the rapid development of the network today, what products are the most profitable, what products are low cost, high profit, what product risk is small, low freight, are necessary to consider. Through the analysis of the whole market, it is easy to find electronic products as a popular product now, it occupies the overall advantage, so it is also favored by the merchants, so we choose the product to use it as a reference to choose, or choose and its related products.

However, the premise of the choice of products is that we have inspected the market, we can not have the product has been selected, we do not know where its market, it targeted what kind of consumer groups. First of all, we have to conduct market research, to the market and competitors to make a report, analyze its pros and cons, and then find an interest in their own and can make money products, and finally think of a good marketing strategy, the product launch. Because we do not have a large company's brand, capital, channels, so we do not imitate large companies, to do our best, Find the best for their own, so as to ensure the sale of our products.

Ii. on services

Relatively speaking, people's life is better now, in the purchase of products no longer only for the quality of products, external, brand and other factors, and pay more attention to the process of purchase and after-sale, they want to buy things when the mood is good, businessmen can be enthusiastic and thoughtful. However, the service has great limitations, to a large extent it has some resistance, and he will waste a lot of time, so we have to sell to sell high-end services, so that other people can not be surpassed, or we may turn the service into products, such as online charging, business, we can also sell mobile phones, so that the expansion of services, Bring more profits.

Iii. Price

All the preparations are done in the same, on the difference in pricing, price is a decisive factor, this should be based on their own enterprise size, if your business has brands, funds, channels, set high prices others will go to buy, if the price is too low, must tell the customer reason, otherwise customers are very hesitant. The small business is imperfect, product shape, packaging, quality, materials, etc. are the same situation, that the increase in prices, others will certainly not go to buy, only than the price, the lower price, the more attractive users, turnover rose, so that their own market share also increased, visibility went up. By then you will be able to raise the price and get a bigger profit.

In short, if you want to make money, you must first adjust, first after the move, first investigate the market, then select Products, and then marketing programs, the final pricing, to be prepared.