Some ideas about the future development of search engines

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this year, the development of search engine marketing is very good, but for search engine manufacturers, but also need constant innovation for the purchase of paid-click Business advertisers to provide better services.





I have a lot of ideas for the future development of search engines, and also through the opportunity to ask colleagues want to see what the search engine changes and improve. Some of these people have the same expectations as I do; some have contributed to their views in each other's conversations, and some have even submitted to me their views on search engines through my friends in LinkedIn. Next week, I will also discuss this topic, so if you are interested in this area, may wish to contact me.





Currently, search engines have released some new product features. For example, Yahoo! The Panama advertising system, released on February 5, even though some clients ' accounts have not been fully ported to the new platform (DTC).





Google adjusts the quality of AdWords ads (quality score) and says it will release a new feature in the near future: Site-targeting1. (This feature is also in the beta phase as other Google products). Half of the marketers agree with the quality score (they all think their ads are doing well in terms of relevance), but not everyone wants that change. For site-targeting, many advertisers don't have the time to observe the effect until it finally comes out of the formal version.





MSN will launch an advertising platform for the Canadian market within 1 months, providing the Canadian advertisers the same services that advertisers in the United States enjoy.





Yahoo ADS Click tracking function





Panama provides a number of ads in each ad group to flip the function, but because it is a lot of ads, so each click, can not know which ads are clicked. It's important to know which ads have a higher click rate (and hence the conversion rates from hits to sales), especially in many ad groups. This also helps to improve landing page.





Pay-per-click advertising business based on behavioral search





many industry personnel have begun to study the relocation based on user search click behavior. By positioning the search behavior of existing users two times, search engines can bring more clicks, exposure opportunities and orders to advertisers. In general, an ad hits 5%. That is to say, if there are 100 users searching, only 5 users will be interested in our keyword ads. When users are using email or browsing the web, they are more likely to become potential customers by positioning their behavior two times.





If a search engine wants to post a relocation function, it's a paid-for-click Business, and then it can be applied to text ads (or flash-form bannner ads) and picture ads.





In addition, this feature requires an independent bidding system (or a percentage based on the search bid). Some marketers think it is necessary to completely break away from the original search bidding system, while others think it would be appropriate to do some up and down adjustments based on the number of clicks.





and my ideal based on user browsing behavior of the relocation also needs to provide marketing staff with the function of advertising prescription. For example, to search for the keyword "mobile" users, I only care about their three days of search trends and history, and for the search "floating borrowing rate," such as keywords, my concern will be in 30 days.





paid Video advertising





Another one I think will be the direction of the search engine development is the major engine manufacturers to use a priority based on user search behavior pay-click Video ads. Combining video ads with behavioral goals (behavioral targeting) is a great thing. After all, videos on YouTube, including Yahoo and Microsoft, can't tell your target audience which videos are interested. The method of classifying by channel is not appropriate.  Behavioral targeting can provide customers with associated advertising, but also for our marketing staff to provide a focus on the dissemination of opportunities.