Some ideas about the trend of future search products

Summary: Recently, everyone in the company to make a summary, to do the year-end review, looked at what everyone wrote, feeling the focus of attention is mostly focused on the last year to optimize the way the changes and the configuration of the environment, yes, last June has indeed been a turbulent season, no matter

Recently, everyone in the company to make a summary, do the year-end review, look at what you write, feel the focus of attention is mostly focused on the last year to improve the way the changes and the environment configuration, yes, last June is indeed a turbulent season, no matter how the outside world to try to optimize the industry, We all know a pure SEO era has passed, waiting for our inevitable is a marketing + content + optimization of new technical means. But when we always want to use what kind of method to strive for better goodwill, why do we not think of the future of the new products, and then do a rainy day, the effect is not better? Because the passive development is inevitably a lot of missed opportunities, and about the future of the search products, I also have a few ideas.

Increased share of social interaction elements

Whether it's a previous search or a recent Facebook map search, we can all see that in the future, the proportion of social media will increase, not only from the perspective of search function, make it more humane, and from the content of the search, more social content can make the search results of the authenticity and professional upgrade a lot, This is necessarily the essence of search, and the addition of social media can focus on the user community through their heat, which is also an advantage for the search product itself.

The way things are gathered will change.

Relative to Baidu's Chinese word segmentation technology, or other company's search technology, the way they give to users is always in the web, although in the amount of information and patterns on the relatively regular, but often can not find the answer they really want has been more and more friends complain, the search results are too dispersed, Leading to the lack of refinement is the Web page presentation of the drawbacks of hungry, and the future of the topic or point of view focus on the content must be hot, in this and so on and the map search has embarked on the forefront.

Information transmission from one-way to two-way

Everyone has been emphasizing human nature, and this humanization should be reflected in what aspects? Yes, through this industry analysis, many companies have changed their own function settings, making it more practical and easier to operate. But this is not the human nature of all meaning, I feel that the future of human nature is to allow users to participate more in the search results of the presentation or the message is no longer one-way transmission, for a search results can be their own "top", "Praise" way to optimize the rankings, rather than the so-called page optimization. And users can be based on the theme you like to recommend, like 360 security guards that interactive form, so that more quality content through the user to communicate to the search.

The original ecosystem will receive more attention

Although Baidu has always claimed that its search rankings are often based on original strength, but discerning people all know that this condition has too many restrictive conditions, such as the article "origin" and so on, and the future search products will definitely be a special improvement on this element, to enter the search system high-quality content points can actively identify, And based on the number of interactions mentioned before ranking, in addition to many quality original content can be built into a system to encourage more users to read, and this system is bound to be stable and orderly.

Labeling and expansion of resource data

For the content of the structural adjustment, I think the previous text you have understood, but these structures for the user is too general, because sometimes the topic is subdivided, and the open posture of resource data will certainly allow users to filter their own data, and personalized tags can obviously avoid all this, Through the identification of tags we can help users to search more direct key information, help users determine, filter search results, improve user demand for fast, accurate resolution, like the previous Baidu for the article published date and 360 for the identification of specific sites are the epitome of these trends.