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at the beginning of the article I should point out that have this kind of idea, is completely because of Tong Teacher's that several for excellence Net SEO optimization article (excellent net how can "outstanding"), looked after, deeply has the feeling, then at this time, I personally to analyze under my personal status to the remarkable development view.
said an honest words, if not in the United States to see a network of excellence in advertising, I really do not know that excellence is still in my eyes, see only the starting point and Sina Literature Channel, a large number of original blog, then, what is the need for excellence?
Tong in his article, analyzed some excellent questions and drawbacks about SEO, I think the analysis is still very reasonable, at least he points out that excellence is indeed not a good improvement, but I personally also noticed that, in fact, if the simple SEO to help 10 million of the height of the province , in fact, personally think it is more exaggerated, but I also understand the practice of Tong, after all, the title of the eyeball effect is always more important than the actual effect.
So, let me simply talk about what improvements can be made if I look at excellence:
(1), Search engine optimization seo
This tong Teacher's article has been very clear, and the optimization of technology, I believe that a few people are still no problem, but Tong article came out, it was opposed by some people, not because Tong said the wrong direction, but exaggerated the role of SEO.
The optimization of a large website is really very bad to do, a large number of pages is a unified template for processing, production, it is not possible in the small aspects of exquisite, so, excellent SEO, can be in some large aspects of the overall changes, such as template keyword settings ah, template for SEO redesign Ah, but the details of the part, It's really not very good to handle.
: SEO is needed to pay attention to, but need is the overall planning and practical operation, do not blindly exaggerate, do not pay no attention.
(2) Establish a keen sense of touch, grasp original literature
"Ghost blows" This article, I saw for the first time, is posted in Baidu, when the author of "The World to sing" has just begun to write, but because of novel themes, writing humor, at that time in the Baidu Bar has gathered a large group of riddles, this time, the beginning of the horse, immediately signed the author, and at the beginning of high-profile publicity, Immediately launched the entity book, starting point and author, on the passage of this book, can be said to earn a turn, and the starting point is now to put their own sense of touch to paste, literary forum, blog, other original base, including the University of literature, a large number of original authors gathered in the starting point, and the starting point, but also a large number of published popular original works.
starting point can be, excellent why not?
: Do not sell books to sell books, to establish network user loyalty, not a few books will be able to get, is a lot of effort.
(3) Advertising and mail marketing
for the Ad league I did a lot of excellent advertising is divided into sales, and excellence is now depressed situation and easy to click ads launched, anyway, I am around the webmaster is no one to do excellence, webmaster do less, network display opportunities are less, then, excellence why not adjust their advertising strategy?
Also, a large number of student websites and creative class forums, can actually do, advertising costs are relatively low, with activities and send books and coupons, can be very easy to talk about cooperation. A large number of Occupy these have a certain reading atmosphere of the network base, can also increase traffic and increase sales.
for email marketing, I think the best to do, is Taobao, ebay and intelligence, especially the intellectual Union, almost half a month will receive a job demand mail, will be suitable for my position listed for my choice, although I have a job, but every time I will click to see if there is more appropriate.
Excellent email marketing does not seem to be on track, a large number of emails may be treated as spam, then why not the portal to reach an e-mail ad agreement? Maybe, but I didn't see the excellent mail.
comments: Online advertising, money has been spent, it should be more to change the way of thinking, to see how the opponents do, and mail marketing will not spend much money, more statistical data, contact the old customers.
(4) materialized and offline activities
Bertelsmann, now to the manifested, said not to listen to the point, Bertelsmann is not very good, but he manifested, and, inside the books are now more and more rich, more and more choice of face, it can, why not the excellence? A year so much advertising expenses, save a little open shop not? Another entity book friends, do not all day network network, to know, the exchange of book friends, sometimes need face-to-face.
Now University undergraduate education can be said to be a mess, some students in the university four years, an extracurricular reading has not seen, then, excellence can be played "revitalize the Chinese culture, promote the free reading" activities, and some universities, College of the Youth League joint cultural activities, momentum! Hype! Soft Wen!
Comment on: Do not all the network network, you again network, also need Word-of-mouth effect bar, network, also need logistics entity delivery, network is a carrier, but more important is the actual activities, and this activity, not spend money to do a party, but to save money, spend the place to spend, spend to cultivate the target customers.
I am not familiar with excellence, this is not soft wen, I am not familiar with Tong, call him teacher, is entirely because he has done a lot of SEO achievements, these suggestions and ideas, are immature, but I think, are e-commerce sites, are the sale of goods, why some do well, some burn money are not good? I personally think that the need for excellence, not one or two SEO talent, but network Marketing + entity marketing team, will be integrated into the Internet marketing SEO, Network marketing and physical marketing combination, will be network click and face-to-face contact, first increase the flow, priority to cultivate customer loyalty, play their own slogan, combined with physical activities, Conduct extensive hype and PR.
above is my immature some ideas, hope can communicate together, make network marketing more rational
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