Some ideas on optimizing operation of Enterprise Station SEO

Summary: With the search engine optimization seo in the domestic interest, although the growth is not too long too mature, and the domestic traditional business owner of the knowledge of SEO is also familiar with the slightest, especially the author from Hangzhou after 1 years to come back to Guangzhou to see this SEO market, this gap is really not the general

With SEO in the domestic interest, although the growth is not too long too mature, and the domestic traditional business owner of the SEO knowledge is also familiar to the slightest, especially the author from Hangzhou after 1 years to come back to Guangzhou to see this SEO market, this gap is really not the general big, electric business capital of Hangzhou, Corporate bosses have a far better understanding of the Internet than the Guangzhou side, go out to find customers to talk about, Guangzhou's business owner said the most is, don't talk to me about marketing to talk about the whole station optimization, help me to do these several keywords Baidu homepage on the line, because the boss of SEO is not very understanding, so also led to a lot of directional errors , today do not talk about marketing not to talk about the whole station optimization, talk to you about the Enterprise Station SEO optimization operation of several major ideas.

First, keyword selection

Many companies are not familiar with the choice of key words, thus appeared the blind choice keyword, therefore, the SEO personnel will come out to indicate the direction, which is the target keyword, which is must go up the conversion rate high word, but is not because the Enterprise boss's cognition is not deep, the pit daddy recommended xx so-called core keyword, In fact, is not much use and competition is not easy to do up the word. I think the Enterprise station optimization keyword positioning is critical, the direction of the wrong, the efforts are in vain. In fact, the keyword selection of this piece can be from Baidu Index, Baidu related search and bidding background keyword expansion tool selected 3 to 5 most in line with the company's business and has a certain flow of words.

Ii. META Tags

Keyword selected, the next step is the title, description of the writing. In fact, the company's title SEO use the most is: keyword 1_ keyword 2_ 3-company name, in fact, ordinary Enterprise station These write title, the problem is not big, the most popular keywords in the first place, a number of piles, the end is the name of the company. Keywords basically can be ignored, fill or do not fill in the way, because the search engine has clearly stated, do not give its weight, but the author is generally filled, because Webmaster Tools query ranking time is more convenient. Description writing generally fluent into the keyword can.

Third, the station details optimization

H1 tags, keyword layout, picture alt attribute, keyword density, site map, enterprise station grasp these points, the station can be. Generally as much as possible to optimize the number of keywords, logo H1 tags and alt attribute keyword integration, picture attributes alt keyword integration, site map generally with small crawler online production can be.

Iv. Links

We are well known, many times the station is very poor, outside the chain is very strong site, ranking will be very good, and the station optimization do very well, outside the chain is very weak site, ranking may not be very good. This is the search engine of the weight assigned to the link, or that sentence, give me the link, I will be omnipotent. Especially in the Enterprise station optimization, we are more time to choose a good keyword, and then directly out of the chain, ranking can meet the requirements. Small reveal a general enterprise station operation outside the chain is only to do friendship link this piece, and always tried, as to believe it or not, it is up to you.

At last

Of course, Enterprise Station optimization In addition to the above main 4 points, the content of the construction of this is also more important, in particular, Baidu June many times the update seems to grasp the content of this search engine to charge. Fortunately, this several updates the author's hands of a number of enterprise stations are fortunate not to spread to, the following author said specifically to the enterprise station content construction This piece, details of Wei SEO blog.