Some important factors that affect the ranking of website keywords

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Keywords various factors on the site rankings have a great impact on the small, below are some of the major factors listed on the site ranking impact, mainly applicable to Baidu, Google and other mainstream search engines.

1, the key words in the title

+3 points This is a very important factor, generally contains two to three keywords for the best;

2, the site contains keywords

+3-point Keyword Web site rankings on the impact is also very large, such as http://www.boen-phe.com/huanreqi.html, in the search for heat exchangers, the ranking of your site will have great benefits;

3, the key words in the article density

+3-point keywords in the article density is also very important, in general, 3%-8% for the best, too small for optimization is not obvious, too big on the suspicion of keyword piling;

4, keyword anchor text

+3 points from other websites to import the anchor text of the link, the impact on the site rankings is also very large, as far as possible to avoid the company name as anchor text, but should be the key words as anchor text;

5, H1 H2 label

+3 points to the article title using H1 label, subtitle with H2, tags, other h3-h6 function is not very big, can be very clear to tell the search engine this page is around this keyword to describe;

6, with the keyword as the beginning of the article

+2 points Although no anchor text, headings and other important, but also value the attention;

7, image alt attribute

+2-point search engine can not identify what the picture is, but can identify the alt tag, and, search engine more like the content;

8, Keywords label

+ 1 points more and more unimportant, especially for Google, but for Yahoo, Bing is still a certain role, so try to add, at least not have any negative impact;

9, optimize the long tail keyword

+ 1 points optimization long tail keyword is the most widely used method, to "heat exchanger" for example, when we optimize the "Beijing Plate Heat Exchanger", "Siping plate Heat Exchanger", you can reduce competition, and more targeted, 8630.html "> Sometimes long tail keyword to reach a certain number, will be more effective than the main keywords produced;

10, the wrong key words

+0 points sometimes use the input error keyword will bring traffic, but this method is cautious, because this may be your website's professional, authoritative impact;

11, a large number of irrelevant keywords

-2 points when a website's keyword is too rich, especially irrelevant keywords, will let the search engine lost direction, not clear the key points;

12, keyword piling up

-3 points in any way keyword piling, will cause the search engine aversion, so that the punishment.

This article is published by Http://www.boen-phe.com website editor Shyrock, A5 original, reprint please indicate the source