Some important points to be noticed in website promotion

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A web site wants to be familiar with and recognized in a short time, promotion is essential. And if it is a commercial operation of the website, in the promotion should pay attention to enhance their own website image, if there is only traffic and no brand image, it is unsuccessful.

I. Newsletter PROMOTION

According to the characteristics of the site to organize a number of in-depth, highly disseminated information (such as dating network can publish dating reports, etc.), and then through a strong media resource platform to the network

Media, the media to promote the news, when users read the news and understand the site, it will be more easily in the consumer to establish a positive image; for example, a 315-complaint web-launched car investment

V. Statistical analysis Report is a good case;

II. cooperation and promotion of complementary strategic alliances

For example, software stations and video sites, to produce a good video, or need to have a certain professional knowledge, then the software station can and some

Video Station to cooperate, the video software download, tutorial this part of the integration into their own software station, and for the video station, both help this function, but also save this part of the

Expenditure, is to be said to be a double win;

Iii. Event Marketing

A well-planned event marketing is enough to make the site famous. We look at the current Social hot topic: the former wooden son of the United States, Sister Furong, to the present Shi Jing, six forced to cry Hummer, and so on, no one does not exist the traces of planning, the site in the event, the individual also benefited from the light. In fact, the event marketing hidden in every corner of life, see if we can play their imaginations, the scattered elements through the combination of a powerful impact. Of course, to make a good event marketing, not only need to have good material, need to have

Strong media resources, more need to have a keen response ability. Like Dell's out of stock events, if a site can respond in time, it is definitely an explosive marketing event. Since the end of May, there have been complaints on the internet, until August, no one site has any movement. The list of joint complainants on some Web sites has already reached thousands of people. There is a similar Yin yin net of 10 percent tickets, in fact, is also a kind of event marketing, and Yin Yin net is relying on this marketing a cannon and red. It can be said that event marketing is a model with the least amount of money to produce the greatest benefits! Friends who need to promote the website must not miss this element;

Iv. Promotion of activities

Whether it is to do business, or to do a website, always remember a point: The Chinese people are actually very greedy for petty gain. Therefore suggest a website on-line, want to attract more ginseng to, must find ways to carry out some activities, if it is some can continue the activity is better, so the stickiness of the Netizen will be with the activity of the development and produce. If conditional, can even develop into event marketing. This is definitely a master of the master.

V. Mail Promotion

Inside also the directional mail promotion and the license mail promotion, whether is the directional mail promotion or the permission mail promotion, the most key part is in the mail content, wants the mail

Promotion success rate increases, then first carefully study what kind of mail content is netizen like?

Vi. Community and forum Promotion

In these places to promote, one can directly find the corresponding person responsible for the promotion of cooperation, the second is on their own in the community, the Forum spontaneous promotion, but if it is the second, you need to pay attention to promote the way to avoid the theme of promotion to become advertising posts and be deleted. It is generally recommended not to register immediately after the promotion of work, but first in the community, the Forum mixed for a period of time, mixed face cooked again to promote, so the comparison is not easy to delete.

Vii. Competitive Rankings

An unconfirmed rumor that Baidu, Google bought a bid ranking, included in the situation and the status of the rankings will be compared to not have a lot of bidding rankings. However, at the beginning of the development of the site to do some bidding ranking is more beneficial, because it is a manifestation of the strength of a company.

VIII. Traffic Purchase

Traffic purchase is undoubtedly one of the most cost-effective means of promotion at present. The only thing to pay attention to this kind of promotion is not one-sided pursuit of low prices, but should be screened for the launch, so as to avoid the increase in traffic at the same time will not damage the image of the site.