Some knowledge about ADWORDS

Source: Internet
Author: User
Tags advertising aliyun display example google google + google search google+

Intermediary trading http://www.aliyun.com/zixun/aggregation/6858.html"> SEO diagnostic Taobao customer hosting technology hall

ADWORDS is a bidding platform, GOOGLE a bidding platform, said some of the straightforward is to buy high-quality IP platform.We first talk about several forms of advertising under GOOGLE One form is the display of search advertising, for example, I write Is a novel, then when people search the novel, if the display is exactly my ad, then there will be a group of interested people came to my station.

This is what we mean by search ads. The ads that appear on the top and the right when we use Google search are search ads. This form of advertising has the following characteristics, IP quality is the highest, the most intent, the most crucial is that no one cheats! This traffic consumption is very slow, because there may be a keyword search a few days a day. This kind of advertisement is expensive, because everybody knows that the search quality is the best, so they all break their heads to grab a keyword, so it causes the price of a certain keyword to soar. Another kind of advertisement form is content advertisement, also ADSENSE we usually say it. This one should know more than I do.

When we are ADSENSE, we as webmasters, that is, we do other people's advertisements, will make each other's ads to maximize the temptation to attract more people to click. Conversely, if I have my own product, when advertising, we should hope to minimize the temptation to advertising, we hope is the intention to maximize the customers come in, which is really interested in our products, customers, That we can achieve our profit maximization! We do not want to be tempted by some superficial things come to take a look at the customer, it does not mean anything to us, but also a waste of investment! Proposed bidding ads, try to reduce Advertising temptation, it does not have any benefits for us, but rather a waste of investment, do not forget that these traffic is bought, we have to play its greatest value! There is a form of advertising, is the site search, which GOOGLE search is an auxiliary function, the search traffic is not great. Temporarily not stated.

This is a brief introduction to GOOGLE ads, in fact, everyone doing their own product promotion, the best combination of their own product form to choose the right form of display, so as to maximize the use of competitive bidding platform, sum up, do special Service products, such as advertisements for services like "moving", usually do not think of this service without such a need, and when it is necessary to search, naturally high quality intentional traffic flows, So this special service is suitable for search display category. If you provide targeted services, such as online shopping or fund-based training services such as fees, this is to do content promotion class display. So many people exchange! Soho business "http://conant.lingd.net"

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