Some marketing experiences of the prefecture-level portal site

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Today is to share with you some of the southwestern Guizhou prefecture-level portal site-China Golden State Network of some marketing experience, local stations, especially some of the underdeveloped western cities, the limited network to promote the promotion is difficult to do big and strong, only rely on practical marketing to be able to truly face the local portal site. China Golden State Network is the June 2010 revision of the online, to now almost four months, domain name history has seven or eight years. The real beginning of the revision operation should be in mid-August, we set up a good network team management, responsible for technology, update content, news collection and so on. Then we will contact local merchants to cooperate.

Our Xingyi local outreach starts in a number of ways, but the main approach is as follows:

1. Cooperate with Xingyi Local radio station. Southwest Guizhou People's Radio FM107.9 and FM88.3 have released information on China's Golden State network, Guizhou Southwest People's radio coverage of more than 6 million listeners, every day for the site has brought a great popularity!

2, and with the local mobile phone newspaper "Jinzhou Express", Guizhou Province, the only "Guizhou Auto Mobile newspaper" cooperation, in the mobile newspaper inserted "More news in China Jinzhou network" Advertising language! "Jinzhou Express" 100,000 of the registered users every day to let our website get good publicity! We also provide the website picture advertisement this service to "Jinzhou Express", the user can through our website advertisement page understands "Jinzhou Express" the subscription method. Similarly, we also and Guizhou Province, the only "Guizhou Automobile mobile newspaper" cooperation, in the "Guizhou Auto Mobile newspaper" to join the advertising link "more beautiful car models in China Golden State network"! "Guizhou Automobile Mobile newspaper," the coverage of the province so that China's Jinzhou network to better promote the hands of local Users! Let the outside world know more about China Golden State network.

3, the production of leaflets in southwestern Guizhou local publicity, we have produced 100,000 small leaflets, through activities, and mobile Business Hall cooperation, hotel cooperation, bus cooperation and other means, in the southwest of Guizhou local point line to promote China's Golden State network, 100,000 leaflets for China Jinzhou Network brought a lot of traffic clicks, Let local users quickly know the China Golden State network.

4, the 3rd I still in the planning, immediately after the implementation, through the local mall system and local business cooperation. In the mall to give them free shop, the use of N-class domain name to visit the store, and then a sample of the strength of the several home page pictures recommended. To tell the truth, what to buy in the Xingyi to take a few steps on the street, online shopping is not very practical, so it is intended to use the Internet to look, buy the shopping model, but also may want to introduce the county free door-to-door service. The most important point is to talk to the business, give them free shop, to put on their signs on the Chinese Golden State network of advertising bar, and then free to them a shop address of their advertising bar, let them know is a win, and they do not need money, do not need money is the most important.

5, go to the station or contact through acquaintances, on the bus with advertising banners, to buy two packs of cigarettes to the car driver on the line.

In fact, the purpose of doing the above is to make China's Golden State network as far as possible to obtain the highest exposure rate, so that people in the heart to know that there is such a website, that is, visibility! With visibility, you can consider profit in the future.

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