Some matters needing attention in the promotion of enterprise using micro-activities

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Sina's micro-blogging activity, as its name suggests, was launched through Sina Weibo. Now because of its wide spread, the rapid nature of more and more micro-blogging people are familiar with, recognition. Sina micro activity, his activity type includes three kinds: the city activity, the prize-winning activity, the online activity. The event includes outings. Show, make friends, party, etc.

At present, Sina micro-activities often hold micro-blogging activities are not lack of large multinational companies, such as Dell, L ' oreal, cleaning, and so on, these large enterprises micro-BO promotion of the success of the effect of rapid impact on domestic enterprises, daily Sina micro-activities on the activities of up to thousands of, but can achieve the desired effect of the enterprise is not many. The author has recently discussed with a friend that the company is carrying out a "performance/film" type of micro-activities, from which to get some information on the use of micro-activities in enterprises to promote the Enlightenment, and share with you.

First, the activity topic must be concise and can highlight the key point

My friend talked to me and said that the company was holding a ticket delivery on Weibo, but the number of participants was not ideal, so please help to see how to improve. The activity of the title of "XX Film Group 10x2 of the XX hospital line children's play", the theme of the event did not show the focus, single from the title of the Netizen simply can not see the content of the event, "10x2" This keyword is more people foggy. Second, the headline failed to reflect the central attraction of the event-"free tickets for children". If the activity can not catch the eyeball of the netizen in time, already lost the click of the latent customer in the first time. If the theme of the event replaced "XX movie group Free ticket delivery, winter vacation with children watching child play!" or similar title, I believe the effect will be better.

Ii. activities must be simple and easy to operate

If your prize is not a Super jackpot, please keep in mind that it is important to make the operating rules of the activities more simple, so that more fans participate in the activities, do not complicate activities, some joked that China's netizens are the world's laziest netizens. Whether it is true or not, if an activity is easy and easy to operate, it is possible to win the prize, who will not object to it? General activities recommended only two to three operations in the operating rules. For example, Gome Online mall activities to participate in the way only required to do two actions to complete the event:

Third, when necessary to increase the activities of expanded links

Due to the system limitations of Weibo, we found that some activities in the Sina micro-activity suites can not be fully displayed, for example, the author just cited the first example, if the activities of the upcoming children's repertoire content, pictures, audience feedback and product-related information to do a theme link, link to the corporate website, Can not only facilitate the expansion of Internet users to read, and further stimulate the desire to participate in activities, but also to increase the exposure of the enterprise site and the number of visits. For example, the odd art audio and video on Sina Weibo on an activity, on the event set up a hyperlink to the official website.

Iv. activities as far as possible to reflect the interactive

Please many fans for corporate propaganda or product advice, such as a product of Weibo propaganda slogan, a new listed product advertising language solicitation, stimulate the participants interactive. Let participants learn more about enterprise and enterprise products in the process of participation. We still take the first example, the example of the film group, if you can invite the enterprise Weibo fans to actively respond to the interaction, can play a real customer experience to bring potential customers to participate in the enthusiastic role.

Let's look at one more case, recently, Syoss China is carrying out a micro-activity called "Silk Yun Fan stage name Solicitation Order", only 3 days has been more than 10,000 fans participated. Syoss China's micro-activities are proving the characteristics of a social media marketing-successful social media marketing, content should be given to the user, allowing users to participate more in the business, the enterprise is just a manager, guide and supporter. Starbucks has always been encouraging users to evaluate the products of Starbuck. Let users create content, after sharing, the enterprise information dissemination, this is the characteristics of the weib2.0 era.

Consulting qq:641522628 Hainan Network Marketing article author: Wu Xiaozong blog Address www.wuxiaosong.com Sina Weibo Http://weibo.com/asongzi