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Lawyers are increasingly focused on online marketing, and web promotion is no stranger to most lawyers. Random search in Baidu keyword "lawyer net", more than 10 million of the Web page, really amazing. Get rid of some of the official non-profit official websites of some bar associations, most of which are personal websites created by lawyers.
The lawyer founded the website, the goal is very strong, nothing but is expands own propaganda, the promotion influence, then forwarders more business. In particular, young lawyers have not been working for a long time, the relationship has not yet been established, leveraging force more urgently. As a result, the establishment of a website to promote themselves as young lawyers preferred. In the establishment of a lawyer website is no longer fashionable today, lawyers to build the station still have misunderstanding.
Misunderstanding one: the establishment of a lawyer's website can be a source of
It's not always possible to build a website. In the website such as Lin today, a website's vitality and webmaster's willpower has a direct relationship. The influence of a website needs the lawyer Stationmaster pours a lot of painstaking effort and energy. You need to be able to make a full range of referrals to visitors (potential customers) through the media of the site. The so-called omni-directional, the author's understanding is to exhaust your ability, popularly said, bases to move out. Examples of case-handling cases, your experience, your principles, your life attitude, your professional ethics and so on. You can change your thinking, if you are a customer, browse your website, whether you feel shocked, do you feel that the site to promote the lawyer enough to make you trust, so that the legal affairs to him to do? Often in the transposition of thinking, you can do timely adjustment, you can set up called "User experience." In order to complete these tasks, a great deal of effort is needed to get rid of the idea of "immediate" and "well". The author in 2004 established a professional lawyer network in Guangxi (Www.fawu365.com), a lawyer soon also learned the author founded a lawyer's website, want to divide a cup of soup in the net sea. As the lawyer of the network is not directly familiar with the maintenance completely dependent on others, the site update is very slow, gradually he lost confidence, his site will disappear in the vast network of the sea. In another year, his website has been shut down. Ask the reason, Yue: online to find a case difficult, still inferior to the introduction of the case of the relationship.
Misunderstanding two: The construction station completely relies on the network company, does not learn the network knowledge
The lawyer's work is busy, the work pressure is big, solves many legal problems every day. Coupled with the frequent enactment of laws, it is difficult to learn laws once and for all, and lawyers need to squeeze in a lot of time to learn new laws and regulations. If you spend a lot of time on the network, many lawyers are difficult to do. Some lawyers believe that the Web site is all done by internet companies, network maintenance has become just a simple post. As a result, some of the lawyers webmaster in the construction station completely dependent on the network company. and network companies in the design of products delivered to lawyers, lawyers generally rarely go according to the business needs to change the design and layout of the site, and rarely according to the social hotspot upload the relevant articles of high social concern or write original articles. Some lawyers busy, little care, netizens leave no answer, a lot of personal lawyer website became a decoration, or became a lifeless business card. Ultimately, the visitor loses interest and attention, and the lawyer website loses its due function without looking back.
Myth Three: You can find potential customers by piling keywords
Site appropriate optimization, accurate keywords, the appropriate set of long tail words, conducive to the ranking of the site. But some lawyers site webmaster lawyers will be associated with all the keywords are written, in order to search engine favor. This may have a short-term impact on the search engine, but in the long-term development perspective, not long-term, once the search engine k off, the consequences are unimaginable. such as repeated piling up: Nanning lawyers, Guangxi lawyers, Guangxi lawyers, Nanning lawyers. Therefore, website optimization This subject has to learn. A5 Webmaster Network is a very good place to learn. Do not learn network knowledge, not with other webmaster communication, you will eventually lose competitiveness.
Misunderstanding four: The website set the file permission is equal to enter the safe
Generally speaking, the stable server is advantageous to the search engine's collection and the rank. Today, most space service providers provide "file permissions" settings. is to prevent hacker attacks. File permissions set to read-only state will greatly reduce the risk of being hacked. But webmaster to form every day to check the habit of Web site files, the discovery of abnormal documents should be given full attention. Found hanging code in time to delete. Because, once the server of your website is hacked, will be harmful to your website. The author of Guangxi Professional Lawyers Network has suffered to hang black chain, two days, Baidu eldest brother to use the most severe punishment measures, directly to the site K off. When the author found that it was too late, although it can be restored and ranked, but it costs struggle.
The lawyer website stationmaster and other stationmaster like, want to own the website to have good rank, have good collect recording, need stationmaster to work day and night, devote a lot of painstaking effort. A job and a harvest. Believe that your pay will always be in return.
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