Some of the most commonly used social media operations and management tools for foreign brands

Absrtact: A few days ago, the social media management company was interested in obtaining the tens of millions of dollars in C round financing, so many people have a lot of interest in social media management tools, indeed, in this increasingly complex social media environment, to better understand consumers

A few days ago, social media management companies have been getting tens of millions of dollars in C-round financing, so many people have a lot of social media management tools have been interested in, indeed, in this increasingly complex social media environment, in order to better understand consumers, to provide them with valuable services and products, Without the help of some tools is far from done, we have also introduced a number of foreign excellent social media operations and management tools companies, such as this [resources] 31 foreign social media operating management system at a glance, today to bring you a map of information, A more intuitive understanding of foreign brands of the most commonly used social media operations and management tools.

These tools include one of the following broad categories:

The first category is the social listening (Social listening) tool

This type of tool helps corporate brands better understand how users talk about them in social media, as well as some of the competitors, better help enterprises to carry out the follow-up work, although the domestic have some similar tools, but the idea of more stay in the "monitoring", monitoring some negative information, rather than based on listening insights, Better and more effective to provide customers with good products and services.

Typical representatives are: Meltwaterbuzz, Brandwatch, TRANDRR and Viralheat and socialmention;

The second category is the social dialogue (Social conversation) tool

This kind of tool allows you to discover some of your fans ' comments and information in time and respond to them in a timely manner. For example, by HootSuite, companies can manage their own number of different social network accounts, to facilitate business management from different social media platform information, greatly improve the efficiency, HootSuite in the October 8 of last year, launched the traditional Chinese version, and began to support Sina Weibo account. After, originally intended to launch in the new Year in Simplified Chinese version of the mutual team in the user's urging, finally on November 19 officially online Simplified Chinese version, but also brought the integration of Renren account.

Such tools also include:. Argyle Social, Spredfast, SPRINKLR, postling.

The third category is social marketing (social marketing) tools

Such tools can help corporate brands launch and manage many campaigns, spreading between different social media platforms, particularly buddymedia by Salesforce acquisitions of $700 million trillion. Buddy Media, a company that specializes in managing its Facebook homepage, has expanded its business to other social media, such as Twitter, LinkedIn and Google +, saying 8 of the world's 10 brands have established partnerships and recently Buddy Media has worked with WPP, a prominent advertiser, to become the biggest advertising platform on Facebook.

It is noteworthy that this time the interest of the investor in the capital is also buddy media investors.

Such representatives are: Engagesciences and Shoutlet.

The fourth class is the social analysis (Social Analytics) tool

This type of tool mainly analyzes and evaluates the output effect of corporate brand in social media. For example, Socialbakers is an analysis of Community business indicators, developed tools, from Facebook, Google + to Twitter, YouTube can be monitored, can target fans (fans) and followers (followers) changes. In the insight that Facebook itself offers, you can see how your fans have changed over time, but this is in Japanese, and Analytics's record is in time, allowing you to see when the fans are most active during the day.

The fifth category is the social influence (Social Influencer) tool

We are best known for Klout, a start-up that measures the impact index of users on social networks such as Twitter,facebook,google+,linkedin,foursquare,wikipedia. It is mainly through the ranking algorithm and semantic analysis of the user's activities on the social network analysis, so as to obtain a specific quantification of your influence score. Factors that affect your score include many aspects-the number of active fans, the forwarding rate of messages you send, the rate of originality, the interaction with fans, and so on.

This article lists all of the foreign tools, if you want to further research, you can click on the link above or the search for their own to see, good tools can play a multiplier effect, but, tools are not omnipotent, corporate brand must be based on their own actual situation, choose the right tool for their own, but also welcome you to tell us, What tools are you using in your business? What do you think of the effect? What tools do you need to use? Welcome message.

The following is the information map details, click on the picture to see the larger picture.