Some of the most difficult things about being a personal app

Absrtact: Five years ago, you took care of your blog carefully; three years ago, you were moving towards Weibo; today, if you still have some Internet influence, should you have a proprietary app application? When Han-Han has a personal word app "one"

Five years ago, you took care of your blog carefully, and three years ago you started moving towards Weibo; today, if you still have some Internet influence, should you have a proprietary app application?

When Han has a personal type app "one", when Cao Fang has his own personal music app "Light Rainbow", the same day entertainment artists in the introduction of new songs, but also there will be a personal app to "eye Eyes", they led the personal app for the feasibility of the route- In the two very popular directions of literature and entertainment, in fact, it has become a new form of "publication and Distribution", which is also the direct manifestation of "self-media".

In a short period of time, there were later imitators, but the industry's views and experiences proved that personal apps were not so good.

"The name Bo to a certain level should have a pure own space"

"After the initial games and tools apps, the media-style app is bound to appear at some point in time to share the benefits of the great heat of the mobile internet." Application COO Shangcong told the IT Times reporter. The recent Han cold "one a", Weichen "V space" and other personal apps are in the application of the start, Shangcong feel, "a period of time" is from now on.

Talking about the benefits of doing so, he bluntly: "Han is in fact a ' magazine ', but the paper media will never be so free, the app form is relatively loose now." As for Weichen, he analyzes: "Fans can be directly translated, the general entertainment star fans as long as the idol has a new distribution, will buy, compared to the traditional CD, the form of richer, to play a role in the new songs." ”

Shangcong said that since the recent phase, to come to the application of the introduction of the personal app, a lot of people want to give them some advice, such as "Cocoa private dishes" This app, the author is a highly popular network of food authors. From the beginning of the design, the application of the remit to her to provide a lot of help, the results produced, not only the simple copy of Bowen, in all aspects of the food function has been a considerable expansion. Shangcong that, from the current trend, personal app will soon be a higher frequency, including all kinds of "famous Bo" majority.

Since the "famous Bo" have a very popular microblogging, why the introduction of personal app? Famous blog "Walk 40 Countries," told the IT Times Reporter: "On Sina Weibo on the Big V too much, it is easy to be overwhelmed by a lot of other information, and if you have a personal app, fans will not miss anything they write." And on Weibo, the past is hard to find, and app's shape is like an edited book, with a clear catalogue and a selection of recommendations, and a noticeable improvement in perception. ”

"Zhanggo founder" to reporters Blunt: "A famous Bo reached a certain level, should have a pure own space." ”

Some of the most difficult things about being a personal app

Expensive, personal operation unlikely

Reporter recently contacted with a well-known app company in Shanghai, the other side said the production of personal app charges depending on the demand: "If just put the text into, and so on, about 8000-10000 yuan, we made the app never lower than this price." If there are more design requirements, including extension to the application store, the price is from tens of thousands of to a hundred thousand of. Han said publicly that the cost of "one One" is about 2.5 million.

Shangcong that highly customizable apps do fit the price range, so despite the number of people currently interested, the successful launch of the celebrity app has an obvious feature: "Mature and clear, behind a strong team or company." He points out that, for example, the app "V space" doesn't simply copy songs from the album, also has the traditional CD media can not have a large number of carefully filmed video, need a professional team of the complete planning, in this respect the determination of the day entertainment is very large, it has several other artists also launched the app. As for Han's "one a", has been pulled to the Nike sponsorship, in the business model is also early planning. Therefore, it is very difficult to launch the app with personal power alone.

"If the personal app is to be popularized, there will be a fixed template app generation service in the future," Shangcong said. "In fact, a" cut off "application has been quietly listed two weeks ago, allowing some popular people free to open their own personal app, which even has a matching automatic generation of two-dimensional code, easy to download and other rich modules.

Lack of personal energy, need professional team

"Walking 40 countries" is one of the first celebrity app users in China. He has traveled around the world since 2000, his blog has been rated as "China Top Ten Blog", for many years in the case of not knowing English, with the least cost of travel around the world, by the vast number of fans in this field attention.

He recently posted his personal app two-dimensional code on Weibo, but many fans of downloads found little of the content. "Walking 40 countries," said is not enough energy to cause: "' Cut the Guest" to select Me, the initiative to contact me to become a personal app pilot I am honored, their suggestions are also good, through an app that I have all over the years to accommodate all the words, which attracted me. But when it comes to the implementation of this action, the input workload is very large, because very busy, I really too late to move a lot of things into. ”

"Walking 40 countries," said the "cut off" to his advice is, simply let his fans to act as a moving word "small ant", play the role of editing app content. But "walking 40 countries" means "think Again".

Famous photographer Zhang Chuli also told the IT Times reporter, I have always felt that opening a personal app, one more gathering of fans of the channel will be very good, but looked at a variety of ways to feel, if with the professional and technical team dedicated to the creation of a app is too energy-intensive: "As Han, like a magazine with the team discussion, too high-end Is hard for a photographer like me to keep filming. "Recently, he chose the blog to bring the creation of the app feature." But this can only be achieved while blogging, exactly the same content is copied to the app, app's special and personality, it is impossible to talk about.

I used to work with some friends on electronic magazines, and turn it into the "media" nature of the app's well-known new media expert Wei told the IT Times reporter, even if there is a small team, the maintenance of the app is far more than the previous PDF-type electronic magazine complex: "The PDF of the magazine just to love to ask, Baidu Library, For people to download the line, but the app needs constant maintenance and updates, and later due to the discovery of interactive procedures such as the need to constantly modify the trouble, we all slowly fade out. ”

He thinks, now set off the personal app hot, actually with the original blog hot: "You go to see a lot of people's blog, the last one is four or five years ago updated, I think a lot of personal app is the same, after a while the founder will not have the patience to update." ”

Content who to audit, the profit model where

Wei that, "from the media" form of personal app, in fact, the shape of a publication. So for this kind of media personal app, who will be the final content of the audit and check? He said Apple's App store typically reviews only pornographic content and ratings for the reader's age, making it difficult to control the contents of the app.

Shangcong said: "This is really a serious issue, we are sure that the personal app published on our own platform for the rigorous review, in addition to the virus, is the content of sensitive information." However, some people may start to write something normal, and then suddenly write a little what is not limited content is also possible. If you have a lot of personal apps, that's really a problem. ”

Case Highlights

"I ecnu" praised flavor

The story of the campus app in China Normal University

This October, East China Normal University "WiFi school Bus" in the Internet, the school published in November, "I ECNU" APP (Campus Mobile client) again in the online win attention, students in micro-blog on the Straight praise: "Our school good flavor!"

This comprehensive support of Android, iphone operating system Campus app, allows students to learn about school news, announcements, micro-blogs, academic lectures and other campus dynamic, view the classroom, shuttle, library and other information. "It Times" reporter Interview "i ECNU" project leader, is through this app map mark to find its school information office.

Online 3 days, the "I Ecnu" app in the Apple Store was downloaded nearly 700 times. "We haven't counted the Android market yet, but conservatively, the numbers must be thousands," he said. The project leader told the IT Times reporter.

Brewing to do "I ecnu" App, about April or May this year, the school wants to provide students with a more information platform. The project through the early and repeated research, in-depth understanding of students most concerned about the topic, as a basis for application development, in addition to the Harvard University and other foreign colleges and universities to do some of the ideas of the app, at the same time absorbing domestic university accumulated experience, to do their own app.

"Teachers and students have a lot of ideas. Some students suggest app to join the shuttle query function, so you can query ' difficult memory schedules ' on your phone in real time. Some students hope that the campus landscape photos can correspond to the school map, and then in each photo in the upper right corner provides a geographical link, users can click on this link, you will be able to go to Google Map to see the landscape of the mark. "Unlimited demand, limited technology." Map marking work is not so smooth, on the computer to obtain latitude and longitude on the mobile phone map positioning, there are always a little deviation, so they fine-tune each one to ensure that each map mark on the phone are accurate.

"I ECNU" also in the continuous improvement, such as in the "Free classroom" function, when students occupy the classroom to engage in community activities, app does not show. "Harvard University app can be accurate to each seat in the engine room, and our vision is to show whether the classrooms are free in real time, which can be achieved by strengthening the classroom usage process, which can be directly fed back to the backend server after the administrator approves the application that is occupied by the classroom." According to the Assumption, "I ecnu" two will pay more attention to personal information, some features need to log in to display, such as browsing a card consumption records, Campus card loss, attendance records inquiries and so on.