Some of the most overlooked issues before the site starts

http://www.aliyun.com/zixun/aggregation/6298.html "> Internet development to today, all the gradual return to the rational, we have begun to uncover all kinds of halo around the Internet head to think, do personal website, The first step in the beginning of everything is the most important, everyone knows, if the beginning of the wrong, then the more backward, even if you put more, also make more mistakes, the more regrets. So what do you want to do before you start a website?

1. Whose money do you want to make?

First of all, you have to figure out who you're going to make money from. The direct user of the website or the user of the customer?

The internet has been advertised in the spirit of "sharing, free and free", even today, the pattern of online advertising is still popular. Tens of thousands of personal web sites are almost all of these patterns.

If this is the case, then you need to find out which part of the Internet you are serving. What is the structure of the netizens at this level, and what is the consumption pattern? What are the common characteristics that you are sure you have clearly differentiated and understood about them. Don't worry about how narrow the user community you define, see the total. Now there are almost no other items are invisible, we have to do apart from the existence of the existing industry is the lack of subdivision and subdivision.

For example, now a variety of paper sites, the target positioning is very clear, the crowd is very narrow, but you can see, its total demand is how huge.

This is the most basic, if you do not know how to do the site to see, you can not know what other people want, the service you provide is basically not the possibility of meeting each other, so even if every day from friendship links, spam or Baidu and so on to run 100-200 IP access, also can not complete the transaction, The probability of these people coming back is almost Nil. The amount of traffic is naturally invalid.

2, the need to decide what to do

Assuming that you have targeted a certain level of Internet users, what kind of service do you want to provide for your target audience? This service meets the needs of these netizens. The need for purchasing power is not a requirement, and even if you provide a service, the user you are targeting cannot complete a transaction with you.

And then you need to know, what stage do you have to dig, just need it or can't wait? Demand decides to buy, of course this purchase is not purely a purchase, can be to do not come to your site to enjoy the free service you offer. The more urgent it is, the easier it will be for you to provide the corresponding service.

Of course, you have to check whether this need is not big enough, that is, we often say cakes, this cake is not enough to eat you, can make you food and clothing even well-off, if too small cake, nature will not need to spend much energy on this.

An ideal demand situation is, with a certain amount of capacity, rapid growth of a slightly needed. In this state, the earlier the entry will be easier to enjoy the advantages of the industry's advanced entrants, this advantage to some extent can give later a longer period of catch-up process. The more obvious the demand exists, the more competitors will be involved in the industry, and the closer the industry is to saturation. The more saturated the industry, the more should be a detour.

3. Environment

You know the user, you know what the user wants, and you know what you have to offer.

However, you also need to know what the current industry environment is, such as policy, whether in the open industry can start to do. The traditional telecommunications industry is generally unable to intervene, many prohibited industries are also unable to operate, even if you have everything, policy does not allow, everything is zero.

4. How about competition?

It's the cake again. If too many people go to eat, divided into their hands must not be much, this distribution is a kind of the jungle of contention, so, when you intend to do a certain type of Web site, you must investigate the industry now, there is no competition, the number is how much? What is the state of a competitor, how strong it is, What resources do you have? What are your competitive advantages over your competitors? What is your competitor does not have, or short time to overtake you. These unique things must be the key factor in the competition of the website, you can succeed.